About 150 pest management professionals at PestWorld 2012 gathered at Allergy Technologies’ “Evening on the Island” to discuss industry news in a social atmosphere.
AMBLER, Pa. – Pest management professionals at PestWorld gathered at Allergy Technologies’ “Evening on the Island” to discuss industry news in a social atmosphere. The event was held on Oct. 18, at the Boston Sheraton Hotel with approximately 150 PMPs in attendance.
The event was hosted by Allergy Technologies, manufacturer of ActiveGuard Mattress Liners. According to Joseph Latino, Chief Operating Officer (COO) for Allergy Technologies, the “social” aspect of the gathering was the secret to its success.
“PMPs attending PestWorld have a diverse variety of evening activities available to them, but we wanted to host a ‘party’ in the truest sense of the word so that industry professionals could gather and relax,” said Latino. “For that reason the event was designed as a social gathering with no product or sales pitches…it really was a complete success. We’ve heard from many PMPs since who have thanked us for hosting such a unique event.”
The room was transformed into a tropical motif, complete with rattan furniture, dramatic up- lighting of tropical trees in ActiveGuard’s blue and fresh tropical arrangements throughout. In keeping with the Boston locale, Allergy Technologies provided a full raw bar, lobster rolls and other fresh fish that everyone enjoyed.
This event followed Allergy Technologies’ successful nationwide promotion – “Take the ActiveGuard Challenge” – in which PMPs who purchased ActiveGuard Mattress Liners were given a chance to win a new iPad with every order. The promotion ran from July through September.
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