Secret Site Map
Tuesday, September 30, 2014

Home News Arrow Exterminators Launches New TV Campaign

Arrow Exterminators Launches New TV Campaign

Advertising & Marketing

Arrow’s “knights on white horses” theme returns in a TV spot for the company’s mosquito control services.

| April 26, 2013

ATLANTA — Arrow Exterminators has a new TV campaign building upon their successful integrated advertising program launched in 2012. The creative positions Arrow’s service professionals as “not just bug men but scientists and investigators” as well as “knights on white horses who ride in to save the day.”

“In 2012 we launched the pest control and termite TV spots (see below) to complement our existing integrated campaign which included radio, outdoor, direct mail, digital marketing, public relations and more. We position our folks as ‘experts’ and have some fun with the ‘knights on white horses’ while showing our folks arriving in a sparkling white truck,” said Cindy Mannes, chief marketing and strategy officer for Arrow Exterminators.

“This year, we added a new spot focused on mosquitoes that follows the same theme,” Mannes said. “Our mosquito business is strong, but many are still not aware that we offer this service. It has been well received by our customers.”

Tim Pollard, chief operating officer for Arrow, added, “We strive for professionalism and pride ourselves in “going Beyond the Call” in all aspects of our business. We feel this integrated approach across multiple marketing platforms, all with the same messaging provides us with a family friendly feel and reinforces that we will get the job done!”

---------------------------------------------------------

Arrow Exterminators TV Commercial - Scientists

Arrow Exterminators TV Commercial - Castle

Top news

Terminix Places Top Talent Behind International Division

Larry Pruitt and Jason Bailey have been appointed to new roles designed to drive its strategy to increase its international footprint.

Terminix Acquires Assets of Quebec-Based Groupe Cameron

The entrance into the Quebec province expands Terminix's presence in Canada.

Police Officer Hospitalized After 100+ Yellowjacket Stings

A Georgia police officer was rushed to the hospital after a swarm of yellowjackets attacked him during a chase Wednesday, WSBTV reported.

Peanut Executive Guilty in Deadly Salmonella Outbreak

A jury in Georgia convicted a former peanut company owner Friday of conspiracy, fraud and other federal charges in a groundbreaking case stemming from a deadly salmonella outbreak almost six years ago.

BedBug Central Introduces SenSci Volcano and SenSci Activ

SenSci Volcano, a bed bug monitor, and SenSci Activ, a bed bug lure are products that can be used in combination for detection.

x