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Arrow Exterminators Launches New TV Campaign

Advertising & Marketing

Arrow’s “knights on white horses” theme returns in a TV spot for the company’s mosquito control services.

| April 26, 2013

ATLANTA — Arrow Exterminators has a new TV campaign building upon their successful integrated advertising program launched in 2012. The creative positions Arrow’s service professionals as “not just bug men but scientists and investigators” as well as “knights on white horses who ride in to save the day.”

“In 2012 we launched the pest control and termite TV spots (see below) to complement our existing integrated campaign which included radio, outdoor, direct mail, digital marketing, public relations and more. We position our folks as ‘experts’ and have some fun with the ‘knights on white horses’ while showing our folks arriving in a sparkling white truck,” said Cindy Mannes, chief marketing and strategy officer for Arrow Exterminators.

“This year, we added a new spot focused on mosquitoes that follows the same theme,” Mannes said. “Our mosquito business is strong, but many are still not aware that we offer this service. It has been well received by our customers.”

Tim Pollard, chief operating officer for Arrow, added, “We strive for professionalism and pride ourselves in “going Beyond the Call” in all aspects of our business. We feel this integrated approach across multiple marketing platforms, all with the same messaging provides us with a family friendly feel and reinforces that we will get the job done!”

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Arrow Exterminators TV Commercial - Scientists

Arrow Exterminators TV Commercial - Castle

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