Secret Site Map
Sunday, April 26, 2015

Home News Web Video: Holiday Termite & Pest Control 'Top 5'

Web Video: Holiday Termite & Pest Control 'Top 5'

Advertising & Marketing

Owner Cleveland Dixon recently unveiled a new Web commercial titled “The Top 5 Reasons to Choose Holiday Termite & Pest Control.”

Brad Harbison | May 2, 2013

Cleveland Dixon, owner of Holiday Termite & Pest Control, recently unveiled a new Web video titled “The Top 5 Reasons to Choose Holiday Termite & Pest Control.” It’s the latest in a series of Web videos Dixon has created for the Holiday Termite & Pest Control website, http://holidaypestcontrol.com.

Dixon said the process for creating these videos begins by surfing the Web and looking for ideas from various businesses — including other service industry businesses — that have created Web videos. He’ll then gather photos, logos, marketing materials, etc., and further crystallize his vision. Lastly, he’ll provide the materials and script to an IT service that does the production.

“I don’t have the big budget to shoot TV commercials, so I’ve had to be creative. This has been a good way for us to get our message out,” he said.

Top news

Missy Henriksen, PPMA Executive Director, Resigns

The trade association veteran is headed to an allied industry: the National Association of Landscape Professionals. There she’ll be charged with creating the equivalent of the Professional Pest Management Alliance for landscape industry professionals.

Gene White Named Rentokil NA Technical Director

White, who joined Rentokil in May 2013, is now responsible for technical support for North America, including Canada and Mexico.

ESA Announces New ACEs and BCEs for March/April 2015

The Entomological Society of America announced that 22 industry professionals recently earned BCE or ACE credentials.

Cleveland Association Recognizes Hank Althaus with Tom Evans Award

The Greater Cleveland Pest Control Association (GCPCA) recognized Hank Althaus, president of Cincinnati-based Scherzinger Pest Control, with the Tom Evans Award at the association's annual awards banquet.

Loyal Termite & Pest Control Wins 'Reader's Choice' Award

The company was recognized by Richmond Magazine for the fifth straight year.

x