Secret Site Map
Thursday, March 05, 2015

Home News Alterra Announces Expansion; Releases New TV Ads

Alterra Announces Expansion; Releases New TV Ads

News Coverage

The company opened branch offices in the Atlanta, Chicago and San Diego markets. Alterra also launched a new series of TV commercials titled “Ignorance is Not Bliss.”

| May 7, 2014

Alterra Pest Control announced it has opened branch offices in the greater Atlanta, Chicago, and San Diego areas with a heavy emphasis on ants, roaches and rodents.

Also, earlier this year Alterra released a commercial campaign to boost growth entitled, “Ignorance is Not Bliss,” written and directed by Tyler Dixon. Dixon has created commercials for other big name brands including Pepsi, Quiznos, and Doritos. Alterra’s new commercials promote its environmentally responsible solutions in a humorous, memorable approach to help potential customers connect with the need for a professional pest control provider.

“The main drive behind our growth is an intense focus on delivering WOW to our customer base. We are passionate about promoting a fun family environment, which in turn increases each member’s desire to excel in all areas of the organization. We even offer trainings about personal happiness and self-improvement. We want our employees to find fulfillment daily in what they do so they can provide our customers with a first class experience; essentially we advocate customer service on steroids,” said Alterra CEO David Royce.

Check out each of the “Ignorance is Not Bliss” commercials:

\

Top news

Rollins Acquires Critter Control

Critter Control is 100% franchised with 114 franchises operating in 40 states and two Canadian provinces. It is the largest wildlife control company in the United States.

Rentokil Acquires Buffalo Exterminating

Rentokil North America has acquired Orchard Park, N.Y.-based Buffalo Exterminating, a leading pest control company in Western New York. The deal closed on Jan. 6, and terms were not disclosed.

Gerbils, Not Rats, May Have Caused Black Death

Black rats may not have been to blame for numerous outbreaks of the bubonic plague across Europe, a new study suggests.

More 2014 Angie’s List Award Winners Announced

Angie’s List recently announced the following companies as 2014 Super Service Award winners: Arizona Pest Control, Tucson, Ariz.; Braman Termite and Pest Elimination, Agawam, Mass.; Inspect-All, Conyers, Ga.; and Gannon Pest Control, Solvay, N.Y.

Vetter Pens New Book on the Brown Recluse Spider

‘The Brown Recluse Spider,’ a new publication from spider expert Rick Vetter being published by Cornell University Press, educates readers regarding the biology of the spider and medical aspects of its bites, to reduce the incidence of misdiagnoses, and to quell misplaced anxiety.

x