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Alterra Announces Expansion; Releases New TV Ads

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The company opened branch offices in the Atlanta, Chicago and San Diego markets. Alterra also launched a new series of TV commercials titled “Ignorance is Not Bliss.”

| May 7, 2014

Alterra Pest Control announced it has opened branch offices in the greater Atlanta, Chicago, and San Diego areas with a heavy emphasis on ants, roaches and rodents.

Also, earlier this year Alterra released a commercial campaign to boost growth entitled, “Ignorance is Not Bliss,” written and directed by Tyler Dixon. Dixon has created commercials for other big name brands including Pepsi, Quiznos, and Doritos. Alterra’s new commercials promote its environmentally responsible solutions in a humorous, memorable approach to help potential customers connect with the need for a professional pest control provider.

“The main drive behind our growth is an intense focus on delivering WOW to our customer base. We are passionate about promoting a fun family environment, which in turn increases each member’s desire to excel in all areas of the organization. We even offer trainings about personal happiness and self-improvement. We want our employees to find fulfillment daily in what they do so they can provide our customers with a first class experience; essentially we advocate customer service on steroids,” said Alterra CEO David Royce.

Check out each of the “Ignorance is Not Bliss” commercials:

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