The acquisition provides Central with EPA-exempt products, thereby allowing the company to expand its line of specialty products.
SCHAUMBURG, Ill. — Central Garden & Pet Company, which includes the Central Life Sciences division, announced on April 1 that it had purchased certain assets of Envincio, a wholly-owned subsidiary of SantoLubes. The assets acquired include established brands, EPA registration assets, inventory, and trade receivables.
Central SVP Professional Brands Frank Jusich said in a press release, “This acquisition will enable Central to be a key supplier and product innovator in the growing natural insecticides product market, often characterized as EPA-exempt products, as well as expanding offerings in traditional pesticides. The exclusive rights that Central acquired through this transaction will allow us to leverage these patented essential oil blends, along with building our existing business, to best serve the professional pest control markets.”
James Herrmann, director of marketing for Zoëcon Professional Products, a division of Central Life Sciences, told PCT that the company has been exploring ways to expand its active ingredient offerings and specialty products, so the acquisition makes sense. “The green, or 25(b) exempt market, is a specialty market that fits well with our business,” he said.
Herrmann said the product lines complement each other. “For example, we are focused in the IGR market and a lot of the Envincio products are similar to ours in that they are not traditional adulticides — they work by using different modes of action. Those products fit in very well with ours.”
Herrmann added that many of the details related to the acquisition are being worked out, including the integration of Envincio employees and products, and the future of the Envicio manufacturing plant in Georgia.
Envincio, a supplier of post-patent and select branded products for the pest management and animal hygiene markets, was founded in 2010. After introducing several new products, Envincio made headlines in March 2011 when it was announced that SantoLubes, owner of Prentiss, had purchased the firm and integrated the Prentiss and Envincio products. (SantoLubes had purchased Prentiss in 2008.)
George Garrison, president and CEO of SantoLubes, told PCT that SantoLubes made the decision to sell Envincio to concentrate on its core businesses: lubricants, synthetic fluids and greases for various applications. “All of these business are growing nicely, but we couldn’t grow all of them at the same time the way we wanted to,” he said. “We were offered a very attractive deal by Central, so we closed the deal.”
Garrison added that Envincio was growing as well, and that the company is poised for a successful 2014. “MGK’s acquisition of Valent [the company’s Environmental Science division] has opened up opportunities. We were poised for a very big year in 2014, and now Central will be [as a result of the acquisition],” he said.