An article on APP.com examines how Cowleys Termite & Pest Services has turned to Christmas decorating during the slower winter months.

In years past, Bill Cowley had looked for other options to pull in business for Cowleys Termite & Pest Services during the cold weather, a slower time of year for the company.
 
The Neptune City business tried other avenues, such as chimney sweep services, to bring in revenue. "The demand wasn't there like we needed it to be," said Cowley, who co-owns the company with his brother, Drew Cowley.

But that changed six years ago when Cowley found out about Christmas Decor, a franchise that installs and maintains outside holiday displays for houses and businesses. The company added Christmas Decor by Cowley's.

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Source: APP.com