Ray Daniels will be responsible for marketing of Maxforce and Premise brands, among others.
RESEARCH TRIANGLE PARK, N.C. – Environmental Science, a division of Bayer CropScience LP, announced the appointment of Ray Daniels as product manager for its bait and termite markets.
Daniels is responsible for the conceptualization, planning and implementation of the marketing and brand plans for the bait and termite portfolio, including Maxforce and Premise, two of Bayer’s essential solutions for pest management professionals (PMPs) in the residential and commercial market segments.
Most recently, Daniels served as an area sales manager in the Southeast Region for Bayer’s pest management business, where he was responsible for sales growth and development in the Carolinas and East Tennessee region.
Daniels graduated from the University of Georgia with a Bachelor of Science in Agriculture Business. Before graduating, Ray spent three summers as a field sales and technical services and research intern for Bayer Environmental Science.
“I feel fortunate to be a part of an organization that empowers its people to learn and grow both professionally and personally,” said Daniels. “It’s exciting for me to play an integral role as Bayer continues to develop and build the bait and termite solutions that allow Pest Management Professionals to continue to provide valuable services to their customers.”
Eric Lentz, head of marketing for Bayer’s Professional Pest Management business, said, “We are thrilled to announce Ray as our new Product Manager for the Maxforce and Premise brands. His breadth of pest management business knowledge and extensive experience in the sales field will be important assets in his new role.