MADISON, WI – After more than two years in development, Bell Laboratories introduces its new Fastrac rodent bait which successfully blends the best of the previous formulation with a host of significant improvements.

Palatability of new Fastrac has been improved by up to 40 percent, Bell Labs reports.. The bait’s new preservative system inhibits mold growth even under harsh conditions.  And, the new highly weatherable formula also incorporates less wax which dramatically increases its melting point.

As PMPs have come to expect with  Fastrac, Norway rats, roof rats and house mice cease feeding after consuming a toxic dose. Rodents can consume a lethal dose in a single night’s feeding, reducing the amount of bait required to achieve control.

Immediately noticeable, Fastrac is now formulated in a distinctive purple color and is available in updated packaging – all designed to let PMPs know they are using the newest formulation.

Fastrac is available in blox and pelleted place pacs, packaged in convenient 4 pound pails.

For more information visit www.belllabs.com.