MILWAUKEE — Liphatech announcedd the addition of Michael Bennett as the company’s district representative serving its customers in the New England states and Canada.

In his position with Liphatech, Bennett is responsible for engaging both distributors and PMPs to demonstrate how Liphatech’s extensive pest control portfolio can quickly and cost effectively help achieve control of rodent infestations. The Liphatech product line includes highly palatable and durable rodenticides such as Generation, FirstStrike, BlueMax and Maki available in a number of formulations, as well as the “fast-to-service” line of Aegis Bait Stations.

Formerly a territory manager for Stainmaster Carpet located in Grand Rapids, Mich., Bennett was responsible for building and maintaining business relationships with more than 75 retailers and distributors. In addition, his background includes practical field experience in initiating and implementing projects that increased customer profitability, developing an extensive inventory management system for accounts and performing training to educate and promote products.  

“We are very pleased to add an individual with Mike’s experience to Liphatech and expand our capabilities in the New England and Canadian regions,” said Ray White, Liphatech national sales manager. “His diverse sales and training background will be a tremendous asset to our team.”

He received his bachelor’s degree in management and economics from Michigan State University. John Murphy, currently the sales representative for the Northeast region, will be concentrating his time and focus on customers from Virginia to New York.