Manny Martinez

MILWAUKEE, WIS.  – Liphatech announced the promotion of Manny Martinez to executive director effective January 1, 2013. In this new role, Martinez will be responsible for the pest management division business unit, research/development and international sales. Having past experience in the pest management industry and experience within Liphatech that includes the development of export business, Martinez brings a valuable knowledge-base to his new role. He will continue to report to Carl Tanner, CEO.

In addition, Ray Finke is now director of business development for all Liphatech business segments, focusing on future growth opportunities. He will continue to report to Tanner. Ray White will be moving to the position of national accounts sales manager in the pest management division. He will concentrate on the pursuit and growth of national accounts and strengthening relationships with them. White will now report to Martinez.

The newly organized team will work together to ensure the continued success of Liphatech. “Manny will continue to build on the success that Ray has created over his five years at the helm of the pest management division,” said Carl Tanner, CEO. “I look forward to the energy and experience this team will bring to Liphatech’s role as an innovative leader in the rodenticide industry.”

For more information about Liphatech products and services, visit www.liphatech.com or call 888/331-7900.