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Bayer Announces Maxforce Packaging Makeover

Supplier News

Maxforce has been give an updated logo and packaging to offer modernization and increased convenience for pest management professionals.

| September 30, 2011

RESEARCH TRIANGLE PARK, N.C. – Environmental Science, a business unit of Bayer CropScience, has announced a new look for the Maxforce line of products. Pest management professionals (PMPs) will still experience the superior efficacy that the products provide against ants, cockroaches, flies and numerous other pests but now will enjoy a more consistent look graphically across the line and more convenient and easy-to-use packaging.

The new packaging graphics that will become uniform throughout the entire Maxforce line of products features a modernized logo that still reflects the classic Maxforce look yet adds a new modern style that reinforces Bayer’s ongoing investment in bait research and development to further strengthen Maxforce’s leadership position. PMPs can expect to see more user-friendly packaging elements as well with product codes and the brand name featured on all four sides of the carton.

Functional upgrades have also been made to a number of Maxforce products, most recently with the Maxforce FC Select Roach Killer Bait Gel 30 gram reservoirs that will now be available in a flip-top box for easier opening and closing.

“More convenient packaging, delivery systems and new bait technology are in the Maxforce pipeline,” said Gordon Morrison, Maxforce market manager for Environmental Science. “As more consumers request low impact service and products, Bayer will continue to lead the way with products that PMPs can depend upon to get the job done and satisfy their customers’ desire for a sound integrated pest management program.”

For a copy of the new label and more information on Maxforce products, visit www.backedbybayer.com.

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