The new logo and tagline are part of the association's ongoing evolution of its brand, which began in 2012 with the creation of the association's strategic plan.
FAIRFAX, Va. — The National Pest Management Association (NPMA) announced the launch of a new logo and tagline as part of the association's ongoing evolution of its brand, which began in 2012 with the creation of the association's strategic plan.
During its July meeting, the Board of Directors approved a new logo and tagline that represents the goals identified in NPMA's strategic plan - education, protection, and growth.
"It was the perfect time to evaluate our company's brand and logo to ensure it was in sync with who we are and where we are going," said NPMA Executive Vice President Bob Rosenberg. "For 80 years, NPMA's members have helped to build a trusted brand in the pest management industry. It is with them in mind that we are excited to unveil our new, fresh visual identity to further strengthen our position as an industry leader and carry us into the future."
The new logo showcases a shield around a person and a structure, graphically depicting the industry's protection of person and property. The new tagline, "Our Mission is Your Protection" provides a dual purpose. While NPMA's mission is to provide protection to its members through advocacy, education, and business opportunities, the logo and tagline was also designed with association members in mind, as it is their mission to protect their customers.
Over the next few weeks, NPMA will be updating its collateral, stationery, and Web site with the new logo. A formal launch is planned for PestWorld 2013, to be held in Phoenix, Arizona on October 22-25. For more information, visit www.npmapestworld.org/pestworld2013.