Secret Site Map
Friday, November 28, 2014

Home News Video: Orkin’s ‘Bug Wisdom’ Campaign

Video: Orkin’s ‘Bug Wisdom’ Campaign

Advertising & Marketing

Eight videos from the Richards Group show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds.

| June 11, 2014

Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group.

Eight videos show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds. At the end of each, a pleasing aphorism appears on screen, ascribing meaning to what we've seen. (Example: A dung beetle whistles happily as it rolls a ball of dung around. Bug Wisdom: "When life hands you dung, just roll with it.")

Click here to read the entire AdWeek article.

Top news

NPMA Announces Opening for Director of Regulatory Affairs Position

The National Pest Management Association (NPMA) is seeking a qualified regulatory affairs professional to direct the day-to-day management and execution of NPMA’s federal and state regulatory affairs programs

Ehrlich Selected to Protect National Landmarks

The company has been selected by the National Park Service to install and maintain effective termite control systems for 14 national historic sites in the Delaware Valley, including Independence Hall.

NC State: Warmer Temps Limit Impact of Parasites, Boost Pest Populations

Research from North Carolina State University shows that some insect pests are thriving in warm, urban environments and developing earlier, limiting the impact of parasitoid wasps that normally help keep those pest populations in check.

Fruit Flies Learn From Others, Researchers Say

When female fruit flies have to decide where to lay their eggs, they take their lead from what they see most others in their group do, new research shows.

May Berenbaum Receives New Species of Cockroach Named After Her

During Entomology 2014, ESA’s annual meeting in Portland, Ore., Dr. Berenbaum was presented with specimens of a new cockroach named after her.

x