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Video: Orkin’s ‘Bug Wisdom’ Campaign

Advertising & Marketing

Eight videos from the Richards Group show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds.

| June 11, 2014

Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group.

Eight videos show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds. At the end of each, a pleasing aphorism appears on screen, ascribing meaning to what we've seen. (Example: A dung beetle whistles happily as it rolls a ball of dung around. Bug Wisdom: "When life hands you dung, just roll with it.")

Click here to read the entire AdWeek article.

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