Secret Site Map
Tuesday, May 26, 2015

Home News Video: Orkin’s ‘Bug Wisdom’ Campaign

Video: Orkin’s ‘Bug Wisdom’ Campaign

Advertising & Marketing

Eight videos from the Richards Group show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds.

| June 11, 2014

Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group.

Eight videos show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds. At the end of each, a pleasing aphorism appears on screen, ascribing meaning to what we've seen. (Example: A dung beetle whistles happily as it rolls a ball of dung around. Bug Wisdom: "When life hands you dung, just roll with it.")

Click here to read the entire AdWeek article.

Top news

Fastest Growing U.S. Cities in West And South, Census Bureau Reports

Most cities with populations above 100,000 in those regions grew significantly between 2000 and 2010, and 2010 and 2013, according to the bureau's report, which was released last week.

Terminix Announces Top Mosquito Cities Based on Twitter Complaints

According to research by Terminix, the worst whining about mosquitoes came from Goodland, a small town in the northwest corner of Kansas. Terminix searched through approximately 200 billion tweets posted in 2014 to determine which United States city is most pestered by mosquitoes.

White House Releases Pollinator Action Plan

The Strategy, released last week, and its accompanying science-based Pollinator Research Action Plan outline needs and priority actions to better understand pollinator losses and improve pollinator health. These actions will be supported by coordination of existing Federal research efforts and accompanied by a request to Congress for additional resources to respond to the pollinator losses that are being experienced.

Nicotinoid and Fungal Disease Team up to Break Down Termites' Tough Defenses

Purdue University research shows that a small amount of nicotinoid pesticide substantially weakens termites' ability to fight off fungal diseases, a finding that could lead to more effective methods of pest control.

NPMA Announces PesTech³

The new conference, scheduled for Jan. 5-7, 2016, in Silicon Valley (San Jose, Calif.), focuses on technology solutions for pest management professionals.

x