Secret Site Map
Monday, September 01, 2014

Home News Video: Orkin’s ‘Bug Wisdom’ Campaign

Video: Orkin’s ‘Bug Wisdom’ Campaign

Advertising & Marketing

Eight videos from the Richards Group show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds.

| June 11, 2014

Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group.

Eight videos show bugs doing bug-like things — munching on leaves, crawling on twigs, sucking your blood — with amusingly exaggerated sounds. At the end of each, a pleasing aphorism appears on screen, ascribing meaning to what we've seen. (Example: A dung beetle whistles happily as it rolls a ball of dung around. Bug Wisdom: "When life hands you dung, just roll with it.")

Click here to read the entire AdWeek article.

Top news

In Memoriam: Vern Toblan

Toblan was the longtime executive director of Pi Chi Omega. He passed away on Saturday.

PCT Gift Shop Offers Insect-Themed Items for PCOs

PCT magazine, in partnership with the Philadelphia-based Insectarium, is offering a variety of insect-related items to pest control operators via www.pctgiftshop.com.

Reminder: PCT’s M&A Virtual Event 3.0 is Tomorrow

The half-day conference provides expert advice from some of the industry’s leading authorities on mergers and acquisitions and family business issues.

Massey Services Acquires Austin-Based Green Pest Services

The joining of the two companies further expands Massey Services’ residential pest prevention services footprint throughout Texas.

Bill That Would Impact Neonicotinoid Use in California on Governor's Desk

AB 1789, which would create a timeline for the Department of Pesticide Regulation to complete its current reevaluation of neonicotinoids, has passed the legislature and is now awaiting the governor's signature.