Secret Site Map
Saturday, April 25, 2015

Home News PPMA Offers Crisis Communications Guide

PPMA Offers Crisis Communications Guide

Customer Service & Relations

The detailed guide helps PPMA investors to develop customized plans for their companies.

| May 6, 2010

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), has created a crisis communications guide to help pest management companies proactively develop their own plans of action for crisis situations.

Available exclusively to PPMA Guardians and Contributors through the PPMA Perks Program, this crisis communications guide provides information on the importance of preparing such a plan within the pest management industry, as well as a list of key elements that should be included in any forward-thinking and effective plan. The guide also offers tips for dealing with media attention during and after a crisis, information on training a company spokesperson, appropriate customer and employee relations strategies and crisis communications on the Internet. Further, the guide provides sample components of a plan, which can be customized to suit the needs of individual companies and the specific circumstances of any crisis situation.

“In the pest management industry, just as in any industry, a crisis can happen at any time,” says Missy Henriksen, executive director of PPMA. “The key to minimizing the effect that a crisis has on your company is to be prepared by having a detailed plan for how you and your employees should respond if a crisis does occur. PPMA hopes that the guide developed will encourage our Investors to develop a crisis communications plan for their businesses, if needed, or to review and update an existing plan.”

The crisis communications guide is the latest offering within the PPMA Perks Program, which provides specially developed marketing and public relations materials exclusively to the valued Guardians and Contributors of PPMA for use in their own businesses. Other “perks” available to PPMA investors include a customizable advertising kit, the use of PPMA’s digital pest footage for company web sites, the ability to request and retag “retired” TV and radio Public Service Announcements (PSAs) and complementary copies of videos, notably “Pride and Professionalism” and “What is IPM?”

For more information on the Professional Pest Management Alliance, its comprehensive marketing initiative or the PPMA Perks Program, visit www.npmapestworld.org/PPMA.

Top news

Missy Henriksen, PPMA Executive Director, Resigns

The trade association veteran is headed to an allied industry: the National Association of Landscape Professionals. There she’ll be charged with creating the equivalent of the Professional Pest Management Alliance for landscape industry professionals.

Gene White Named Rentokil NA Technical Director

White, who joined Rentokil in May 2013, is now responsible for technical support for North America, including Canada and Mexico.

ESA Announces New ACEs and BCEs for March/April 2015

The Entomological Society of America announced that 22 industry professionals recently earned BCE or ACE credentials.

Cleveland Association Recognizes Hank Althaus with Tom Evans Award

The Greater Cleveland Pest Control Association (GCPCA) recognized Hank Althaus, president of Cincinnati-based Scherzinger Pest Control, with the Tom Evans Award at the association's annual awards banquet.

Loyal Termite & Pest Control Wins 'Reader's Choice' Award

The company was recognized by Richmond Magazine for the fifth straight year.

x