Secret Site Map
Saturday, November 01, 2014

Home News PPMA Offers Crisis Communications Guide

PPMA Offers Crisis Communications Guide

Customer Service & Relations

The detailed guide helps PPMA investors to develop customized plans for their companies.

| May 6, 2010

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), has created a crisis communications guide to help pest management companies proactively develop their own plans of action for crisis situations.

Available exclusively to PPMA Guardians and Contributors through the PPMA Perks Program, this crisis communications guide provides information on the importance of preparing such a plan within the pest management industry, as well as a list of key elements that should be included in any forward-thinking and effective plan. The guide also offers tips for dealing with media attention during and after a crisis, information on training a company spokesperson, appropriate customer and employee relations strategies and crisis communications on the Internet. Further, the guide provides sample components of a plan, which can be customized to suit the needs of individual companies and the specific circumstances of any crisis situation.

“In the pest management industry, just as in any industry, a crisis can happen at any time,” says Missy Henriksen, executive director of PPMA. “The key to minimizing the effect that a crisis has on your company is to be prepared by having a detailed plan for how you and your employees should respond if a crisis does occur. PPMA hopes that the guide developed will encourage our Investors to develop a crisis communications plan for their businesses, if needed, or to review and update an existing plan.”

The crisis communications guide is the latest offering within the PPMA Perks Program, which provides specially developed marketing and public relations materials exclusively to the valued Guardians and Contributors of PPMA for use in their own businesses. Other “perks” available to PPMA investors include a customizable advertising kit, the use of PPMA’s digital pest footage for company web sites, the ability to request and retag “retired” TV and radio Public Service Announcements (PSAs) and complementary copies of videos, notably “Pride and Professionalism” and “What is IPM?”

For more information on the Professional Pest Management Alliance, its comprehensive marketing initiative or the PPMA Perks Program, visit www.npmapestworld.org/PPMA.

Top news

UPFDA Recognizes Contributions of Tommy Reeves at Board Meeting

Reeves recently completed a two-year term as UPFDA president where he was instrumental in establishing the future direction of the association.

Cope Named Director of Technical and Regulatory Services at Terminix

Dr. Stan Cope (retired Navy), who has been with Terminix since 2012, has been promoted.

Backed By Bayer Web Portal Relaunched

New Backed By Bayer is a a comprehensive customer-centric platform with new and expanded resources for pest management professionals.

P+L Systems Announces Acquisition

Group De Ceuster of Sint-Katelijne-Waver, Belgium announced the sale of its Environmental Care division to P+L Systems (Holding) UK of Knaresborough, UK, for an undisclosed sum.

Phil 'Doc' Nichols Joins Safer Home Services

Industry veteran Nichols has joined the Clearwater, Fla.-based company as its technical advisor.

x