Secret Site Map
Thursday, July 31, 2014

Home News New PSAs Hit Airwaves This Spring, PPMA Announces

New PSAs Hit Airwaves This Spring, PPMA Announces

Advertising & Marketing

The new PSA, titled "Interrogation," revisits the life-sized bed bug, rodent and cockroach from "Least Wanted" in the interrogation room of a detective's office as they are each questioned about a horrific "crime" that only one of the pests committed.

| April 14, 2010

One of the cornerstones of PPMA's program has always been its Public Service Announcement (PSA) campaign. For more than seven years now, PPMA has produced professional television and radio spots that highlight the health and property risks associated with pest infestations. These PSAs are distributed to national network stations as well as local affiliates across the country and receive generous airtime each year. Over the years, our library of PSAs has grown to include an array of memorable spots including "Pest Blots," "Parallel Lives," "Emergency Room" and "Child's Play."

But last year, PPMA’s "Least Wanted" PSA proved to be a fan favorite for its use of creativity and humor - with human-sized pest costumes - to remind audiences of the health threats posed by bed bugs, rodents and cockroaches. The PSA, reminded audiences that no one wants to be a "victim" of household pests.

This year, PPMA has created an equally humorous and fun sequel to "Least Wanted." The new PSA, titled "Interrogation," revisits the life-sized bed bug, rodent and cockroach from "Least Wanted" in the interrogation room of a detective's office as they are each questioned about a horrific "crime" that only one of the pests committed. (Hint: the victims have itchy welts!)

"Interrogation" was produced for both TV and radio in :30 second spots, as well a longer :60 second TV spot. The new PSA will hit airwaves this month, but you can view both versions of "Interrogation" on the PestWorld YouTube channel now!

•         Interrogation (:60 version)

•         Interrogation (:30 version) 

Learn more about PPMA and the valuable resources that our investors receive by visiting www.npmapestworld.org/PPMA or by contacting me via e-mail at mhenriksen@pestworld.org for additional information.

Top news

Cook’s Open House Showcases State-of-the-Art Training Facilities

Residential and commercial training centers provide hands-on educational opportunities in a “real-world” setting for technicians and sales personnel.

Bed Bugs Turn Up in Senate Office Building

The pests were found on the sixth floor of the Dirksen building last week, causing officials to take emergency measures such as closing off a restroom for a couple of days with yellow police tape, the Daily Caller reports.

'Super Ants' Discovered in London

An invasion of super ants that are attracted to electricity is feared to be spreading across the south of the country after a large nest was discovered in a house in London, metro.co.uk reports.

Mayor Dies After Wasp Attack

The mayor of a Quebec, Canada community died of anaphylactic shock after after being attacked by wasps while on vacation.

ESA Announces Newly Certified ACEs — July 2014

The Entomological Society of America (ESA) announced 16 new Associated Certified Entomologists.