Secret Site Map
Thursday, August 21, 2014

Home News New PSAs Hit Airwaves This Spring, PPMA Announces

New PSAs Hit Airwaves This Spring, PPMA Announces

Advertising & Marketing

The new PSA, titled "Interrogation," revisits the life-sized bed bug, rodent and cockroach from "Least Wanted" in the interrogation room of a detective's office as they are each questioned about a horrific "crime" that only one of the pests committed.

| April 14, 2010

One of the cornerstones of PPMA's program has always been its Public Service Announcement (PSA) campaign. For more than seven years now, PPMA has produced professional television and radio spots that highlight the health and property risks associated with pest infestations. These PSAs are distributed to national network stations as well as local affiliates across the country and receive generous airtime each year. Over the years, our library of PSAs has grown to include an array of memorable spots including "Pest Blots," "Parallel Lives," "Emergency Room" and "Child's Play."

But last year, PPMA’s "Least Wanted" PSA proved to be a fan favorite for its use of creativity and humor - with human-sized pest costumes - to remind audiences of the health threats posed by bed bugs, rodents and cockroaches. The PSA, reminded audiences that no one wants to be a "victim" of household pests.

This year, PPMA has created an equally humorous and fun sequel to "Least Wanted." The new PSA, titled "Interrogation," revisits the life-sized bed bug, rodent and cockroach from "Least Wanted" in the interrogation room of a detective's office as they are each questioned about a horrific "crime" that only one of the pests committed. (Hint: the victims have itchy welts!)

"Interrogation" was produced for both TV and radio in :30 second spots, as well a longer :60 second TV spot. The new PSA will hit airwaves this month, but you can view both versions of "Interrogation" on the PestWorld YouTube channel now!

•         Interrogation (:60 version)

•         Interrogation (:30 version) 

Learn more about PPMA and the valuable resources that our investors receive by visiting www.npmapestworld.org/PPMA or by contacting me via e-mail at mhenriksen@pestworld.org for additional information.

Top news

California Movie Theater Closes Due to Bed Bug Concerns

A bed bug infestation has shut down Lodi Stadium 12 Cinemas Sunday afternoon until Tuesday after concerns from customers were raised on the theater's Facebook page.

European Bee Health Levels Improve, Bayer Reports

New field data from nearly 400,000 bee colonies from 21 countries in Europe and the Mediterranean show that overwintering losses of honey bee colonies – a leading indicator of general bee health – are at their lowest level in years.

Bees are No. 1 Bug Killer of Workers, Labor Department Reports

Bees were responsible for more workplace deaths (52) than spiders, wasps and ants combined, according to a new U.S. Labor Department report.

NPMA, Univar Announce Top Three PestFactor Finalists

NPMA announced the top three entries for the 2014 PestFactor competition, sponsored by Univar. It's now up to the pest management industry to view the top three videos and vote for the industry's most passionate technician.

Arrow Exterminators Internship Program Wraps Up Third Summer

Arrow's interns worked across a number of business departments including Human Resources, Marketing, Training, Customer Care, Sales and more.