Secret Site Map
Thursday, July 02, 2015

Home News PPMA Asks Facebook Users to 'Take Action Against Asthma & Allergies'

PPMA Asks Facebook Users to 'Take Action Against Asthma & Allergies'

News Coverage

The campaign is designed to create awareness about the link between pests and allergies and asthma with all proceeds going to the Asthma and Allergy Foundation of America.

| August 20, 2013

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), today announced the launch of its “Take Action Against Asthma & Allergies" cause marketing campaign on its PestWorld Facebook page. The campaign is designed to create awareness about the link between pests and allergies and asthma with all proceeds going to the Asthma and Allergy Foundation of America.

For every new “like” PestWorld receives through September 15th, PPMA will donate $1 to AAFA, up to $10,000 in its total contribution. The donation will fund asthma and allergy research, educational programs and other nonprofit services.

“We are glad to work with NPMA to educate the public about the health hazards that pests create for people with asthma and allergies,” said Mike Tringale, senior vice president of AAFA. “The support that NPMA has pledged to AAFA as the benefiting charity of this project will help us to advance our nonprofit work.”

The campaign will also help to grow the amount of “Likes” to the consumer PestWorld Facebook page where PPMA cross promotes its key messages and news from Pestworld.org. Facebook users must “Like” PestWorld through the “Take Action” tab on the PestWorld Facebook page, www.Facbook.com/PestWorld.

“A cause marketing campaign is an excellent way to build brand awareness while educating consumers about an important pest-related issue,” said Missy Henriksen, executive director of PPMA. “We are excited to partner with the Asthma and Allergy Foundation of America to educate consumers about the importance of reducing pest triggers in the home.”

The PestWorld Facebook page teaches consumers about the health and property risks posed by pests, as well as the importance of working with a qualified pest professional.  The page shares prevention tips, links to educational articles on PestWorld.org, conducts polls, shares pest photography, hosts contests and more.

 

 

Top news

Plague Confirmed in Colorado Teen’s Death

The Larimer County (Colo.) Health Department confirmed that a teen died from the plague earlier this month.

Massey Services Acquires EcoShield Pest Control

Orlando, Fla.-based Massey Services has acquired EcoShield Pest Control of Atlanta and EcoShield of Austin, Texas.

Video: Terminix's 'Mosquitonado' Ad

In advance of the July 22 release of “Sharknado 3: Oh Hell No!” Terminix has released a trailer for an equally over-the-top parody, “Mosquitonado,” based on the world’s actual deadliest animal: mosquitoes.

Bed Bugs Discovered in UN Building

Staff at the United Nations' New York headquarters got a message informing them of the presence of bed bugs.

World's Largest Eradication to Save Birds Complete

The South Georgia Heritage Trust has concluded the baiting phase of its multi-year project to remove invasive rodents which have destroyed most of the native birds on one of the world’s most important seabird sanctuaries.

x