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PPMA Unveils Redesigned Consumer Website

News Coverage

PestWorld.org launches with fresh editorial and a bold new look.

| March 9, 2012

FAIRFAX, Va.  – PestWorld.org, an educational website designed to inform homeowners about common household pests, has undergone a complete redesign, the Professional Pest Management Alliance (PPMA) announced. PPMA serves as the public outreach arm of the National Pest Management Association (NPMA). The consumer website is designed to give visitors a more interactive and engaging experience, as well as serve as a one-stop resource for all pest-related topics.

The new site will feature articles and content from an array of expert sources from both the industry, including a blog written by PPMA Executive Director Missy Henriksen called, “The Bug Lady,” and outside industry sources, such as Realtors, home inspectors and meteorologists. A medical expert will also routinely contribute content on pest-related health issues, including salmonella, Lyme disease, West Nile virus, hantavirus, and asthma and allergies.

“PestWorld.org is designed to provide users with a complete view of pests and the health and property risks they pose,” says Henriksen. “We want to ensure that our visitors are able to find all of the information they need about their pest problems. Visitors can browse through expert-authored articles, photo and video libraries, pest guides, prevention tips and health articles to give them a full understanding of pests and the dangerous implications they can have on our homes and families.”

Consumer education remains a priority. “We want homeowners to leave feeling empowered to tackle pests, by taking preventative measures around the house to help keep them out and by partnering with an NPMA member company to help effectively and safely remediate infestations, ” says Henriksen. “We also have a robust commercial section to help those customers with their pest concerns as well.”

PestWorld.org has a modern layout, easy navigation and vivid pest photography. New features include a Multimedia Center with public photo and video galleries.

Despite its new look, PestWorld.org retains many of its popular features, including the Pest Guide, AllThingsBedBugs microsite,  media gallery, Extreme Infestations case studies, and Zip Code Locator to help users find pest professionals that are qualified and licensed, operating in their local communities.  




 

 

 

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