Secret Site Map
Saturday, May 23, 2015

Home News PPMA Provides Customizable Advertising Kits to Participating Pest Control Companies

PPMA Provides Customizable Advertising Kits to Participating Pest Control Companies

Targeting residential and commercial customers, PPMA offers ready-to-use collateral for local market use

| November 25, 2009

FAIRFAX, Va. —The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), has developed a customizable advertising kit to help pest control companies cost effectively market their individual businesses in a troubled economy. Available exclusively to PPMA Guardians and Contributors, the advertising kit addresses both residential and commercial customers, communicating the need to protect their greatest investments whether it is their home or business. The professionally designed materials include print advertisements, brochures and door hangers that can be customized with a company’s logo and contact information, as well as radio advertising scripts.

“The PPMA Customizable Advertising Kit is another offering in our PPMA Perks Program, incentives available to our valued Guardians and Contributors,” says Missy Henriksen, executive director of PPMA. “In these economic conditions, it is more important than ever to maintain a strong marketing presence.  We felt providing investors with high-impact, consumer-facing collateral would fulfill their marketing needs while saving them the time and financial resources necessary to develop the materials on their own.”

Launched in 2009, the PPMA Perks Program offers Guardians and Contributors the unique opportunity to utilize specially developed materials for the benefit of their own businesses. Released quarterly in 2009 and continuing in 2010, these “perks” seek to meet the ever-growing marketing needs of businesses by providing the necessary tools to engage in a proactive public relations and/or advertising campaign.  The Customizable Advertising Kit joins previous “perks” notably, the use of PPMA’s digital pest footage for company web sites, the ability to request and retag “retired” TV and radio Public Service Announcements (PSAs) and complementary copies of videos, notably “Pride and Professionalism” and “What is IPM?”

For more information on the Professional Pest Management Alliance, its comprehensive marketing initiative or the PPMA Perks Program, please visit www.npmapestworld.org/PPMA.

Top news

Fastest Growing U.S. Cities in West And South, Census Bureau Reports

Most cities with populations above 100,000 in those regions grew significantly between 2000 and 2010, and 2010 and 2013, according to the bureau's report, which was released last week.

New Bee Survey Released

Losses of managed honey bee colonies were 23.1 percent for the 2014-2015 winter but summer losses exceeded winter numbers for the first time, making annual losses for the year 42.1 percent, according to preliminary results of the annual survey conducted by the Bee Informed Partnership, the U.S. Department of Agriculture (USDA) and the Apiary Inspectors of America.

Terminix Announces Top Mosquito Cities Based on Twitter Complaints

According to research by Terminix, the worst whining about mosquitoes came from Goodland, a small town in the northwest corner of Kansas. Terminix searched through approximately 200 billion tweets posted in 2014 to determine which United States city is most pestered by mosquitoes.

White House Releases Pollinator Action Plan

The Strategy, released last week, and its accompanying science-based Pollinator Research Action Plan outline needs and priority actions to better understand pollinator losses and improve pollinator health. These actions will be supported by coordination of existing Federal research efforts and accompanied by a request to Congress for additional resources to respond to the pollinator losses that are being experienced.

Legislative Day Video Coverage

More than 325 pest control industry professionals traveled to our nation’s capital in March for NPMA Legislative Day 2015, lead-sponsored by FMC Professional Solutions. In the day-plus of activities, PCOs attended sessions on important industry-related issues and heard from prominent national speakers before heading to Capitol Hill to meet with their congressional representatives. In addition to news articles, PCT’s coverage includes video interviews.

x