ATLANTA  – A quick online search for “bed bugs” reveals nearly 800 news stories in the past month alone, and Google search volume on bed bugs is up 450 percent in the past six years. With bed bugs continuing to sweep the news, Atlanta-based pest control giant Rollins Inc. has released a new white paper to help businesses separate the facts from the hype and understand how they can prepare in advance for a bed bug infestation.

In “Bed Bugs: The Issues, Challenges and Facts,” Rollins pest experts Greg Baumann, Ron Harrison and Phillip Pierce explore bed bug hype vs. reality, treatment options and operational considerations for businesses.

“Rollins companies performed more than 8,000 bed bug treatments in the first quarter alone, so we understand how critical it is for businesses to help prepare themselves,” said Greg Baumann, who also serves as one of the company’s technical services directors. “Employee education, customer communication and a proper risk management plan can all significantly impact how your business handles potential bed bug issues.”

The white paper is available for complimentary download at BedBugBusinessPlan.com, where business owners and operators can find additional resources to help protect their businesses before bed bugs strike.