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Video: Royal Pest's 'Ask the Entomologist' Promo

Advertising & Marketing

The company created a fun and catchy, low-budget video to promote its “Ask the Entomologist” radio program, which aired last summer on a small market radio station.

Brad Harbison | July 11, 2014

NEW CASTLE, Del. — Royal Pest Solutions created a fun and catchy, low-budget video to promote its “Ask the Entomologist” radio program, which aired last summer on a small market radio station.

The radio program would solicit questions on Facebook during the week on a pest topic and Royal Pest Solutions’ Marketing Director Rick DeDonato would ask them to the company’s then-entomologist on air.

“The show was also broadcast on the radio station's website so I wrote this opening for the show,” said DeDonato. “My son recorded the song and it was such a hit we had it animated.”

Rick’s son, Matt DeDonato (age 22), is a professional barber who also is the vocalist/lead guitarist in the band Coffin Fly (https://www.youtube.com/watch?v=wsgrrXFB9Ms). 

For the animation DeDonato hired Sandy Gerger, who used to work for DeDonato as an art director when he was a creative director in Philadelphia. “I gave her the song, the ‘Ask the Entomologist’ logo and a rough storyboard. She did all the drawings and the animation,” he said.  “The animation technique is called video scribing animation.”
 

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