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Syngenta Unveils EcoBalance Web Module

The module is to assist PMPs with customer education

| November 20, 2009

GREENSBORO, N.C.  — Syngenta announces the launch of EcoBalance, an engaging, educational, consumer-facing Web module developed to help pest management professionals (PMPs) communicate how they deliver lower environmental impact pest control services.

“Our discussions with customers revealed that many PMPs find it challenging to explain integrated pest management services to consumers,” said Pat Willenbrock, brand manager, Syngenta. “We developed EcoBalance as a way to give back and help our customers build their businesses. We hope pest management companies will use this free business-building tool as a part of their customer education programs.”

EcoBalance allows PMPs to direct customers to a Web site that explains how pest management fits into their lives in easy-to-understand language. The site showcases how PMPs protect their customers’ homes through inspection, education, treatment and monitoring. It features video animation and attractive graphics that explain the basic principles of integrated pest management (IPM). Additionally, the site includes practical homeowner advice on pest control.

Customers who have purchased Optigard brand products and members of the Syngenta PestPartners program who earn a point balance of 5,000 or more in 2009 may take advantage of this free consumer Web module. Customers who meet these requirements will receive an email with further information on EcoBalance. PestPartners rewards points do not have to be redeemed to take advantage of this opportunity.

More information is available by contacting the Syngenta Customer Center at 1-866-SYNGENT(A) (796-4368) or by visiting  www.syngentapmp.com.

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