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Truly Nolen Announces ‘Name the Truly Blimp’ Contest

Advertising & Marketing

The company is looking to name its 11-foot-long remote controlled blimp (featuring the Truly Nolen logo) that appears at University of Arizona athletic events.

| February 16, 2010

TUCSON, Ariz. -   Since debuting this past December at McKale Center, the in-game 11-foot-long remote controlled blimp from Truly Nolen Pest Control has created some excitement distributing free tickets to future Arizona Wildcats games, the Fiesta Bowl BCS game and coupons from high in the rafters.

Now through March 1, the company is inviting Tucson-area students (Kindergarten through University level) to enter Truly Nolen’s “Name the Truly Blimp” contest by submitting their suggested names at http://www.namethetrulyblimp.com.

Michelle Senner, director of Marketing and Advertising for Truly Nolen and one of the Wildcats’ biggest fans and ardent supporters, has enjoyed seeing the blimp, which includes large versions of Truly Nolen’s trademark ears, wheels and tail, fly high during halftime of basketball games during the 2009-2010 season. 

“Anyone who knows me knows how passionate I am about our hometown team and my alma mater,” said Senner. “The university wanted to do something with us for a long time, and we finally came up with a way to forge a creative partnership.”

Students who enter the contest can submit up to 10 separate blimp names, and the winner will receive a prize pack and two tickets to the Saturday, March 6 home game vs. the University of Southern California Trojans.

“My hope with this contest is that there will be a buzz among Tucson-area students of all ages and Wildcat fans,” said Senner. “We always like to accentuate the visual when we can, and when your logo includes mouse ears and a tail, you have a little more leeway than most. Kids and university students can be really creative and we want to support them.”

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