Several buses throughout New Jersey are decked out with cockroaches and the Viking Pest Control logo/contact as part of a new advertising initiative.
BOUND BROOK, N.J. — In an effort to turn heads and shock every driver on the road, Viking Pest Control has turned regular buses into ROACH COACH’S on several bus lines throughout New Jersey. It’s a fun new twist on advertising that is quickly getting a response and interacting with the public, according to Viking President Dan Bradbury. “The intent was not only to get someone’s intention from seeing the bus, but also to act with their social media,” he said.
The Roach Coaches design encourages pedestrians to take a picture of the bus and tweet their pics to @vikingpest with their picture of the #roachcoach for a chance to win $100. “We took a chance and surprisingly in just a few days we have already received several tweets and interactions with our customers,” Bradbury added.
Check out more on the roach coach photos at www.vikingpest.com/roachcoach.