Secret Site Map
Friday, October 31, 2014

Home News Viking Pest Control Introduces Roach Coaches

Viking Pest Control Introduces Roach Coaches

News Coverage

Several buses throughout New Jersey are decked out with cockroaches and the Viking Pest Control logo/contact as part of a new advertising initiative.

| April 21, 2014

BOUND BROOK, N.J. — In an effort to turn heads and shock every driver on the road, Viking Pest Control has turned regular buses into ROACH COACH’S on several bus lines throughout New Jersey. It’s a fun new twist on advertising that is quickly getting a response and interacting with the public, according to Viking President Dan Bradbury. “The intent was not only to get someone’s intention from seeing the bus, but also to act with their social media,” he said.

The Roach Coaches design encourages pedestrians to take a picture of the bus and tweet their pics to @vikingpest with their picture of the #roachcoach for a chance to win $100. “We took a chance and surprisingly in just a few days we have already received several tweets and interactions with our customers,” Bradbury added.

Check out more on the roach coach photos at www.vikingpest.com/roachcoach.
 

 

Top news

Three Industry Leaders Recognized at Univar International Reception

Univar Director Latin America Benjamin Gomez recognized three industry leaders at PestWorld’s International Reception, including Norm Cooper, recognized with the Global Ambassador Lifetime Achievement Award.

UPFDA Recognizes Contributions of Tommy Reeves at Board Meeting

Reeves recently completed a two-year term as UPFDA president where he was instrumental in establishing the future direction of the association.

Cope Named Director of Technical and Regulatory Services at Terminix

Dr. Stan Cope (retired Navy), who has been with Terminix since 2012, has been promoted.

P+L Systems Announces Acquisition

Group De Ceuster of Sint-Katelijne-Waver, Belgium announced the sale of its Environmental Care division to P+L Systems (Holding) UK of Knaresborough, UK, for an undisclosed sum.

Backed By Bayer Web Portal Relaunched

New Backed By Bayer is a a comprehensive customer-centric platform with new and expanded resources for pest management professionals.

x