MADISON, WI – Bell Laboratories’ Mark Westover was promoted to Vice President of Global Sales in August, melding together Bell’s international and domestic sales teams into one cohesive unit.

In this newly created position, Westover, who served as Bell’s national sales manager for the past eight years, will continue to manage the company’s U.S. professional sales team, in addition to directing its international sales representatives.

With this arrangement, Westover will leverage the skills and experiences of both sales teams for a consistent approach to business development worldwide.

“Now our international team can be more involved in new product development while  we can share our domestic training and marketing materials with them and their customers. We will have a consistent message across the entire globe,” Westover pointed out.

Working closely with Bell’s international managers, Rupert Broome in the UK and Andy Knox in Australia, Westover will garner their input in developing new products and markets in their respective territories.

 “We’ll develop markets where it makes sense and do more in the markets we are in,” Westover added.

In a related move, Bell’s technical sales representative, Steve Sullivan, was promoted to National Account Manager, supporting Bell’s national accounts’ customers in the United States.