Secret Site Map
Sunday, April 26, 2015

Home News Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

Advertising & Marketing

In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

Brad Harbison | August 18, 2011

Related Video
Recap of NPMA Academy 2011

Academy Coverage: PMPs Share Their Stories

Editor’s note: As part of PCT’s coverage of NPMA Legislative Day, sponsored by Dow AgroSciences, PCT interviewed several of the speakers at this year’s event. In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

Kevin Sherrill on His Company’s Use of Facebook


Cindy Mannes on Communicating Arrow Exterminators’ Sustainability Initiative
 


Sara McKinney on Action Pest Control’s Community Outreach Efforts


Jen McCauley on the Benefits of Personalization


Sarah Thomas’ Tips for Successful E-mail Marketing

Top news

Missy Henriksen, PPMA Executive Director, Resigns

The trade association veteran is headed to an allied industry: the National Association of Landscape Professionals. There she’ll be charged with creating the equivalent of the Professional Pest Management Alliance for landscape industry professionals.

Gene White Named Rentokil NA Technical Director

White, who joined Rentokil in May 2013, is now responsible for technical support for North America, including Canada and Mexico.

ESA Announces New ACEs and BCEs for March/April 2015

The Entomological Society of America announced that 22 industry professionals recently earned BCE or ACE credentials.

Cleveland Association Recognizes Hank Althaus with Tom Evans Award

The Greater Cleveland Pest Control Association (GCPCA) recognized Hank Althaus, president of Cincinnati-based Scherzinger Pest Control, with the Tom Evans Award at the association's annual awards banquet.

Loyal Termite & Pest Control Wins 'Reader's Choice' Award

The company was recognized by Richmond Magazine for the fifth straight year.

x