Secret Site Map
Monday, July 28, 2014

Home News Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

Advertising & Marketing

In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

Brad Harbison | August 18, 2011

Related Video
Recap of NPMA Academy 2011

Academy Coverage: PMPs Share Their Stories

Editor’s note: As part of PCT’s coverage of NPMA Legislative Day, sponsored by Dow AgroSciences, PCT interviewed several of the speakers at this year’s event. In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

Kevin Sherrill on His Company’s Use of Facebook


Cindy Mannes on Communicating Arrow Exterminators’ Sustainability Initiative
 


Sara McKinney on Action Pest Control’s Community Outreach Efforts


Jen McCauley on the Benefits of Personalization


Sarah Thomas’ Tips for Successful E-mail Marketing

Top news

Cook’s Open House Showcases State-of-the-Art Training Facilities

Residential and commercial training centers provide hands-on educational opportunities in a “real-world” setting for technicians and sales personnel.

CRU Names Fugler Director of Risk Management

Allen Fugler is joining Capital Risk Underwriters, where he will work with CRU’s insured pest management professionals on regulatory compliance, employee training, file documentation and risk mitigation.

Arrow Exterminators Acquires Alchemy Pest Control

Alchemy is based in Raleigh, N.C., and serves the greater Raleigh-Durham area and surrounding communities.

EPA Introduces New Graphic to Help Consumers Make Informed Choices about Insect Repellents

The new graphic that will be available to appear on insect repellent product labels.

Canada's Bed Bug Problem Worsening, Experts Say

Bed bugs are multiplying in record numbers in cities and smaller communities across Canada, CTN News reports.