MADISON, Wis. – Matt Elderbrook joined Bell Laboratories’ technical sales team on Oct. 1, as territory manager for Canada, where he represents Bell’s rodent control products to Canada’s professional pest control industry. He also represents rodent control products to the Canadian agricultural market through Bell’s sister company, Motomco.
Within the pest control industry, Elderbrook works directly with Bell distributors on product sales and promotional support, including helping them develop new markets. He sets up education and training programs for distributors’ sales staff and pest management professionals (PMPs), as well as providing in-field technical support on difficult-to-control rodent infestations. He also represents Bell at national and regional industry shows and distributor sales meetings.
In a similar vein, Elderbrook advises Motomco’s agricultural customers on the proper use and marketing of Motomco products, and conducts field inspections on ways to control commensal rodents in their operations. He also represents Motomco at national and provincial industry-related meetings.
Elderbrook brings extensive knowledge of Bell/Motomco products and rodent control to the Canadian market. Prior to accepting this position, he worked for more than four years in Bell’s marketing department in Madison, Wis., where he provided product sales and marketing support for Bell’s domestic and international product lines, and assisted in product packaging development. For the past 2 1/2 years, he was lead contact for the company’s advertising program with industry trade publications.
Elderbrook earned a Bachelor of Science degree in business marketing from the University of Wisconsin-LaCrosse in 2005.
“I’m looking forward to meeting and working with Bell and Motomco distributors and customers in Canada and helping them service their customers firsthand,” Elderbrook noted.