Editor’s note: On March 16-17, key players from the Italian pest control industry gathered in the northern seaside town of Riccione to participate in Disinfestando, sponsored by the Italian pest control association, Associazione Nazionale della Imprese di Disinfestestazione (ANID). Frances McKim, editor of UK-based Pest magazine, filed this report for PCT.
RICCIONE, Italy — For many, northern Italy conjures up style and sophistication — as this is home to such well known world-wide brands as Ferrari and Gucci. So it should come as no surprise that this event in the international pest control calendar was not only held in an ultra-modern congress venue, but once inside many of the exhibitor’s stands were stylish and purpose-built.
During the two days, more than 1,100 visitors attended – something of a record as this is only the second time Disinfestsando has been organized. As to be expected the majority of visitors came from within Italy, yet there were international delegates from around Europe and as far away as Australia.
The 31 exhibitors included virtually all the well-known Italian manufacturers and distributors such as GEA. INDIA, OR.MA, Zapi, Blueline, OSD and Colkim plus international organizations like Bayer, BASF, Killgerm, Babolna and P+L. One thing which was noticeable by its absence was products designed for bed bug management. Although a growing problem in Italy, this international pest has yet to hit this market with full-force.
In conversation with Sergio Urizio, president of ANID, he said: “Although this is only the second time we have organized Disinfestando, it is bigger and better than last time. All the best Italian manufacturers are here – it is certainly an excellent showcase for them to display their innovative products, not just to Italian customers, but also to customers worldwide.”
As a trade association ANID, which represents 70-75% of the Italian pest control servicing market, is embarking on a three year campaign on the theme of professionalism – professionalism in client servicing, in training, in health and safety and in the manufacturer of products.
|Lorenza Brazzoduro from India aired the frustrations of the small and medium sized Italian manufacturers.|
Running alongside the exhibition were two seminars designed to air the industry’s concerns on two high topical issues – the adoption of international food safety standards and also the effects of the European Biocidal Products Directive (BPD).
At this seminar feelings were running high. Very much an unintended by-product of the registration requirements stipulated under the BPD are the effects being encountered by the small and medium sized Italian pesticide manufacturing companies who feel they are likely to have their product ranges much depleted. These companies rely on access to the registration dossiers of active substances held by several of the large multi-national companies. Rather than sharing their data, the multinationals are, somewhat understandably, closely guarding access.
These frustrations were summed-up by ANID vice-president, Lorenza Brazzoduro, who said: “What is happening is totally contrary to the objectives set-out under the Treaty of Rome when establishing the European Economic Community – namely free competition and circulation of goods. What is happening is polarization of products into the hands of the large multinationals. The end result is likely to be fewer yet higher priced products available for use by a pest controller.”