Liphatech Realigns Pest Management Division Sales Territories

The realignment was made to maximize market coverage and most efficiently utilize resources, the company reports.

  • March 5, 2014

MILWAUKEE, Wis. — Liphatech has restructured its pest management division sales territories to maximize market coverage and most efficiently utilize resources. Individual territories have been redesigned to ensure superior customer service throughout the U.S. The newly organized team will work together to ensure pest management professionals and distributors continue to receive the support they have come to expect from Liphatech.

Minor adjustments were made to the existing territories: Midwest, Southeast, South Central, West and the Northeast. Western Canada will now be serviced by the West region while Eastern Canada will be serviced by the Northeast region. Ray White will continue as national accounts manager and will also cover the newly created North Central territory and Puerto Rico. The attached map outlines the revised territories. Specific contact information for the territories can be found at

“To remain successful, Liphatech must change with the industry and times,” said Manny Martinez, executive director, Liphatech. “The new sales territory structure is one piece of our strategy to ensure Liphatech customers receive the exceptional service and support they expect as a Liphatech partner.”

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