MINNEAPOLIS, Minn. — MGK is partnering with XS, Inc. to collect and process its point-of-sale transactions from MGK’s distributor partners.
XS, Inc. is employing its DataConduit hosted solution to collect end user transactions from MGK distributors, to standardize the data and make it readily available for use by MGK sales and marketing managers. MGK will use the end user sales information to support the growth initiatives of their distribution partners and help manage critical channel marketing program administration.
According to MGK Market Manager Ian Thorburn, “We chose XS’ DataConduit solution because their proven technology and industry expertise enables us to best understand our business across the market. In turn, by being able to readily access their up-to-date sales information via the web-based system, our sales reps are better able to work with our customers to meet the needs of their businesses.”
DataConduit also performs as the data collection and cleaning engine behind XS, Inc.’s market research products SPCexpress and EZTrak in which they partner with specialty products and GfK respectively to deliver on-line transaction based market research to manufacturers and channel members in the U.S. turf and ornamental, structural pest control and agriculture markets.
“We are very pleased to have been selected as MGK’s service provider. They are a hundred year old business, with a proven track record of innovation and growth” said Harry Albert, XS’ vice president of business development. “I believe their commercial teams will see great value in having this sales information readily available so they can align better themselves with distribution and to increase their value proposition to end users.”