Recap of NPMA Academy 2011
Editor’s note: As part of PCT’s coverage of NPMA Legislative Day, sponsored by Dow AgroSciences, PCT interviewed several of the speakers at this year’s event. In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.
Kevin Sherrill on His Company’s Use of Facebook
Cindy Mannes on Communicating Arrow Exterminators’ Sustainability Initiative
Sara McKinney on Action Pest Control’s Community Outreach Efforts
Jen McCauley on the Benefits of Personalization
Sarah Thomas’ Tips for Successful E-mail Marketing