Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

Academy Video: PMPs Discuss ‘Finding the Right Digital Advertising Mix’

In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

August 18, 2011
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Academy Coverage: PMPs Share Their Stories

Editor’s note: As part of PCT’s coverage of NPMA Legislative Day, sponsored by Dow AgroSciences, PCT interviewed several of the speakers at this year’s event. In this set of interviews hear from several panel members who discussed finding the right digital advertising mix. PCT interviewed the following: Kevin Sherrill, Sara McKinney, Jen McCauley, Cindy Mannes and Sarah Thomas.

Kevin Sherrill on His Company’s Use of Facebook


Cindy Mannes on Communicating Arrow Exterminators’ Sustainability Initiative
 


Sara McKinney on Action Pest Control’s Community Outreach Efforts


Jen McCauley on the Benefits of Personalization


Sarah Thomas’ Tips for Successful E-mail Marketing

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