NEW BERLIN, Wis. — Those fabulous Madagascar Hissing Cockroaches did it again! They raced in New Berlin, Wis., on Oct. 2., at the Batzner Pest Management home office. It was their 12th consecutive year and this time the Ronald McDonald House Charities of Eastern Wisconsin benefited from the unique event.
Jerry Batzner, president of the company bearing his family name, said that selecting the Ronald McDonald House to be the recipient of a company donation this year was “another part of this celebration.”
According to Batzner, one of his company's customer service employees, Sandy Busalacchi, is a dedicated volunteer with the Ronald McDonald House. Her personal connection with the nonprofit, which provides families of ill and injured children a place to stay during the hospital treatment of their children, played an important role in the decision to donate money to help the Ronald McDonald House cause.
On racing day, Batzner Pest Management customer service employees comprised nine teams and each team chose their favorite roach from their collection. “Hissing Hank”, AKA Curtiss Duensing, a personable and outgoing Batzner employee wearing a cockroach costume, was the enthusiastic MC .
The roaches, urged by their respective teams sped along a customized, 8-foot track built especially for the race by Chris Venuti, Batzner marketing manager. “Prizes were awarded to the winning team, but even better, the company made a generous donation to the Ronald McDonald House in their names,” Batzner said.
Customer Service Week allows the company to recognize the important contributions made by their customer service professionals. Along with the race, the schedule of events for the week-long occasion included a staff cook-out, a number of “shout out” forms posted around their offices recognizing individual employees for providing extraordinary customer service on a daily basis, as well as theme games and puzzles.
"This event is not just an excuse for us to throw a party," Batzner added. Customer Service Week, which began in 1988, is a national event recognizing the importance of customer service and honoring the people who practice it.
“We’re extremely proud of our own customer service people and are happy to recognize them for their valuable contributions to our organization. "
As it has in previous years, the Madagascar Hissing Cockroach race attracted local radio, TV, and print media to cover the event.