Cleveland Dixon, owner of Holiday Termite & Pest Control, recently unveiled a new Web video titled “The Top 5 Reasons to Choose Holiday Termite & Pest Control.” It’s the latest in a series of Web videos Dixon has created for the Holiday Termite & Pest Control website, http://holidaypestcontrol.com.
Dixon said the process for creating these videos begins by surfing the Web and looking for ideas from various businesses — including other service industry businesses — that have created Web videos. He’ll then gather photos, logos, marketing materials, etc., and further crystallize his vision. Lastly, he’ll provide the materials and script to an IT service that does the production.
“I don’t have the big budget to shoot TV commercials, so I’ve had to be creative. This has been a good way for us to get our message out,” he said.