MADISON, Wis. – Kate Mella joined Bell Laboratories’ marketing department in February as product manager, providing direct marketing support for Bell’s domestic and international product lines.
Mella works with relevant departments at Bell headquarters, as well as with its sales managers in Canada, Europe and Australia, to ensure efficient entry and support of new and existing Bell rodent control products in the marketplace.
In that capacity, Mella is involved with new product and packaging development, product registrations, planning and developing advertising programs and collateral sales materials, and product stewardship.
Mella brings nearly nine years experience in product management to Bell. Since 2003 she worked in brand marketing for Madison-based Fiskars Brands, most recently as channel marketing manager where she led new product development teams, set up research for new products, and developed account-specific product lines for retailers in the U.S., Canada, Europe and Australia. Prior to that she was a private label analyst for Eastbay/Footlocker.com
Mella received a Master of Business Administration (MBA) degree in marketing from Colorado Technical University in 2009 and holds a Bachelor of Arts degree from the University of Wisconsin-Stevens Point.
Mella is based at Bell Laboratories’ headquarters in Madison, Wis.