MINNEAPOLIS, MINN. – Mosquito misting professionals eager to learn about the latest technological innovations, regulatory updates and business-building tools for the misting market will have two opportunities to do so thanks to MGK®, manufacturer of quality insect control products since 1902. The family-owned supplier of such well-known brands as Riptide® Waterbased Pyrethrin ULV, Sector® Misting Concentrate and Vampyre® Misting Concentrate recently announced the dates of its M.I.S.T. Conference, scheduled for February 9 in San Antonio, Texas, and February 23 in Tampa, Fla.
M.I.S.T. – an acronym for Misting Insecticides Solutions & Technology – is an intensive one-day seminar devoted exclusively to the misting market, one of the fastest-growing segments of the pest management industry. “Due to the recession, PMPs had a challenging year in 2009,” observed Kevin Caskey, Business Director, Branded Products, MGK, but those forward-looking companies that diversified into the mosquito market fared better than most, providing a valuable add-on service to both new and existing customers.
“MGK recognizes the potential of this valuable add-on service,” Caskey observed. “In fact, we believed so strongly in this market that MGK was the first insecticide product supplier to add a dedicated Mosquito Misting Market Specialist, Andy Sturgis, a 14-year veteran of the industry. MGK also recently named Monika Morris as Mosquito Misting Market Manager to further strengthen our focus on this growing market.”
“Mosquito misting not only provides a valuable revenue stream for PMPs, but addresses a legitimate service need of homeowners,” Sturgis observed. “Residents of mosquito-prone areas want to take their backyards back from mosquitoes. For many, it’s a quality of life issue.”
Misting systems also are proving popular at high-end resorts, retirement communities, golf courses, business parks and other large commercial accounts where mosquitoes are not only a nuisance, but a public health threat. “With every headline about West Nile virus or encephalitis, the public becomes more aware of the role mosquitoes play in disease transmission,” Sturgis said.
MGK’s M.I.S.T. Conference is designed to be the industry’s one-stop location for all of the latest news and technology advancements in the mosquito misting market, offering an extensive array of educational topics devoted to mosquito misting best practices, advertising guidelines, liability exposure and management, active ingredient education, and “green” mosquito control services. “The state of the pyrethrum market also will be discussed, as well as effective resistance management strategies,” observed Morris.
“If you’re involved either directly or indirectly in the mosquito misting market, the M.I.S.T. Conference is a must-see event, offering valuable technical information, product data, and marketing insights that aren’t available anywhere else,” she said.
“We’re confident mosquito misting professionals and PMPs who attend the M.I.S.T. Conference will be armed with the necessary skills to expand their business, providing a valuable service to their customers while fulfilling their mission as protectors of public health,” Sturgis added. “You can go anywhere in the United States and there’s potential to grow this market, which is why we’re so excited about hosting the conference. It’s a one-of-a-kind event.”
Cost of the one-day seminar is $30 per person, which includes continental breakfast and lunch. To register, call 800/456-0707, visit www.mistconference.com, or e-mail firstname.lastname@example.org. To learn more about MGK’s product line, including the company’s mosquito misting products Riptide, Vampyre and Sector, visit www.mgk.com.