Included in August PCT is the feature "Holy Cow...Bat Bugs and Bird Bugs," by Michael F. Potter, Kenneth F. Haynes, Jennifer Gordon, Erich Hardebeck and Eric Arnold. The authors compare and contrast ded bugs, bat bugs and bird bugs are strikingly similar in appearance. Distinguishing them and knowing their habits is now an industry imperative.
FAIRFAX, Va. — The National Pest Management Association (NPMA) announced the launch of a new logo and tagline as part of the association's ongoing evolution of its brand, which began in 2012 with the creation of the association's strategic plan.
During its July meeting, the Board of Directors approved a new logo and tagline that represents the goals identified in NPMA's strategic plan - education, protection, and growth.
"It was the perfect time to evaluate our company's brand and logo to ensure it was in sync with who we are and where we are going," said NPMA Executive Vice President Bob Rosenberg. "For 80 years, NPMA's members have helped to build a trusted brand in the pest management industry. It is with them in mind that we are excited to unveil our new, fresh visual identity to further strengthen our position as an industry leader and carry us into the future."
The new logo showcases a shield around a person and a structure, graphically depicting the industry's protection of person and property. The new tagline, "Our Mission is Your Protection" provides a dual purpose. While NPMA's mission is to provide protection to its members through advocacy, education, and business opportunities, the logo and tagline was also designed with association members in mind, as it is their mission to protect their customers.
Over the next few weeks, NPMA will be updating its collateral, stationery, and Web site with the new logo. A formal launch is planned for PestWorld 2013, to be held in Phoenix, Arizona on October 22-25. For more information, visit www.npmapestworld.org/pestworld2013.
FORT COLLINS, Colo. – There are new cases of the West Nile virus in Colorado, CBS4 reports.
There are 46 cases statewide. That’s 20 more sick people since last week.
The hardest hit counties are Larimer County with 30 followed by Delta County with six, Boulder County with four, Adams County with two, and several other counties with on
Lyme disease strikes about 300,000 people each year, according to new information released by federal health officials. The new estimates suggest the disease is 10 times more common than previously thought.
The Centers for Disease Control and Prevention (CDC) reported the new estimates, which were also released Sunday night at the 2013 International Conference on Lyme Borreliosis and Other Tick-Borne Diseases in Boston.
Usually, only 20,000 to 30,000 illnesses are reported each year, making it the most commonly-reported tick-borne illness in the country. For many years, CDC officials have known that many doctors don't report every case and that the true count was probably much higher.
The new figure is the CDC's most comprehensive attempt at a better estimate. The number comes from a survey of seven national laboratories, a national patient survey and a review of insurance information.
FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), today announced the launch of its “Take Action Against Asthma & Allergies" cause marketing campaign on its PestWorld Facebook page. The campaign is designed to create awareness about the link between pests and allergies and asthma with all proceeds going to the Asthma and Allergy Foundation of America.
For every new “like” PestWorld receives through September 15th, PPMA will donate $1 to AAFA, up to $10,000 in its total contribution. The donation will fund asthma and allergy research, educational programs and other nonprofit services.
“We are glad to work with NPMA to educate the public about the health hazards that pests create for people with asthma and allergies,” said Mike Tringale, senior vice president of AAFA. “The support that NPMA has pledged to AAFA as the benefiting charity of this project will help us to advance our nonprofit work.”
The campaign will also help to grow the amount of “Likes” to the consumer PestWorld Facebook page where PPMA cross promotes its key messages and news from Pestworld.org. Facebook users must “Like” PestWorld through the “Take Action” tab on the PestWorld Facebook page, www.Facbook.com/PestWorld.
“A cause marketing campaign is an excellent way to build brand awareness while educating consumers about an important pest-related issue,” said Missy Henriksen, executive director of PPMA. “We are excited to partner with the Asthma and Allergy Foundation of America to educate consumers about the importance of reducing pest triggers in the home.”
The PestWorld Facebook page teaches consumers about the health and property risks posed by pests, as well as the importance of working with a qualified pest professional. The page shares prevention tips, links to educational articles on PestWorld.org, conducts polls, shares pest photography, hosts contests and more.