Advertising & Marketing

The Rat Trick Revival

The Rat Trick Revival

June 9, 2016

Florida Panthers fans, in an effort to maintain the team’s good fortunes throughout the NHL playoffs, brought back an old tradition: throwing rats onto the ice. Read More

Selling The Middle Ground

Selling The Middle Ground

March 24, 2016

The middle class — the income bracket pest control companies generally consider their “sweet spot” — is shrinking. How important is the middle class when it comes to pest control sales? PCT investigated for our March cover story. Read More