CLEVELAND — A social media startup could change the way you think about social media with the launch of their new company, Spark Media Strategies.

Frank Andorka, who spent six years as the editorial director of Pest Management Professional, and Paul Heney, whose editorial career spans nearly 20 years, have teamed up to provide small business owners like pest management professionals the ability to outsource their social media marketing needs, thus freeing them and their teams to work on improving their businesses.

“We know social media is the new way to create word-of-mouth advertising for your business, but it’s often not something business owners feel they can focus on,” said Andorka, managing partner of Spark Media Strategies. “We’re hoping to relieve them of that burden.”

“Our expertise will allow us to create strong, integrated marketing strategies in partnership with our clients,” said Heney, managing partner of the company. “We’ve already done it during our editorial careers, and we can translate our know-how on individual levels to create excellent buzz.”

For more information on Spark Media Strategies, visit www.sparkmediastrategies.com or e-mail Andorka and Heney at fandorka@sparkmediastrategies.com or pheney@sparkmediastrategies.com.