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Protect-A-Bed Launches 'Dream Dorm' Campaign on Pinterest

Advertising & Marketing

Company will give prizes to college students for sharing their favorite dorm room ideas.

| August 23, 2012

CHICAGO, Ill. - Protect-A-Bed launched its Dream Dorm campaign to introduce its presence on Pinterest and to encourage fans to interact through a "Pin it to Win it" sweepstakes.

These sweepstakes requires college students or their families to follow Protect-A-Bed on Pinterest. Participants are encouraged to pin examples of their dream dorm rooms to become eligible to win a dorm makeover.

"We wanted to have a fun and engaging way to launch Protect-A-Bed's presence on Pinterest, and make college students aware of the benefits of creating a 'Healthy Sleep Zone' in a fun way," said James Bell, CEO. "Our Pinterest followers will have a chance to win Protect-A-Bed bedding protection for healthier sleep and a new look for their dorm."

The first prize winner will receive a Sutdent Bedding Protection Kit from Protect-A-Bed and the grand prize winner will win a Student Bedding Protection Kit plus a $500 gift card to Bed Bath & Beyond.

For more information on the contest, visit Protect-A-Bed's Pinterest page.

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