Secret Site Map
Tuesday, October 21, 2014

Home News New Research Sheds Light on Social Media Use

New Research Sheds Light on Social Media Use

The Retail Advertising and Marketing Association released research on the habits of social media users.

| March 8, 2010

The Retail Advertising and Marketing Association, a division of National Retail Federation, released new research at NRF’s Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults.

The survey, “Social Media: An Inside Look at the People Who Use It,” compares U.S. social media users to the average American adult. Survey highlights include:

•Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates
•71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication
•More people who use social media prefer to give advice about a product or service rather than receive it
•Social media users are more likely to use other new media compared to adults 18+
•70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males
•More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online

Click here to view the entire research report.

Top news

ScottsMiracle-Gro Signs Definitive Agreement to Acquire Action Pest Control

The Scotts Miracle-Gro Company announced that its subsidiary EG Systems, Inc., doing business as Scotts LawnService, has signed a definitive agreement to acquire the assets of Action Pest Control, Evansville Ind., which ranked 56th on the 2014 PCT Top 100 list, with annual revenues of $11.6 million. The transaction, which is expected to close by January 2015, would mark Scotts’ first acquisition of a structural pest control business.

Extreme Spider Infestation Forces Missouri Family to Relocate

A family was driven from their suburban St. Louis home by thousands of venomous spiders that fell from the ceiling and oozed from the walls.

WCBB Raising Funds to Help Injured Industry Professional

Trade group Wildlife Control Business Builders (WCBB) is raising funds to help ECO Wildlife Solutions' Susan Sims, who suffered serious injuries as a result of a ladder fall.

Rentokil NA Names Morrow Vice President of Sales

William (Bill) Morrow has joined the company's management team as VP of sales.

Chris Gorecki Named Head of Rollins Technical Services Department

In addition to overseeing Technical Services, Gorecki will continue to lead Government Relations and Environmental Stewardship, Quality Assurance (Operational and Precision Protection), Termite Damage Claims, Safety (to include GPS) and Field Administrative Support Group.

x