Secret Site Map
Wednesday, April 16, 2014

Home News Syngenta Unveils New Branding for Professional Pest Market

Syngenta Unveils New Branding for Professional Pest Market

Advertising & Marketing

The new branding, "For Life Uninterrupted," demonstrates Syngenta's commitment to the professional pest management industry, Syngenta said.

| May 15, 2013

Syngenta's new brand message. Logo courtesy of Syngenta.

GREENSBORO, N.C. – Syngenta Professional Pest Management (PPM) unveiled its new branding and visual identity “For Life Uninterrupted.” The new brand transformation demonstrates that Syngenta is a committed partner of choice for Pest Management Professionals (PMPs), the company said. With its broad product portfolio of innovative, focused solutions and industry experience, Syngenta said it is well-equipped to help PMPs deliver life uninterrupted to their customers.

“It is the mission of Syngenta PPM to give people confidence that they can conduct their lives uninterrupted by the nuisance of pests,” said Bob Goglia, head of marketing for Syngenta PPM in North America. “Our scale and expertise means we excel at creating innovative solutions that tackle problems responsibly. It also ensures people and businesses are treated with consideration, allowing them to quickly get their lives back to normal.”
 
“For Life Uninterrupted” is founded on three key messages:
  • The renewed position of Syngenta as a leader in the PPM market 
  • The shared resources and expertise of its expanded team, building on the acquisition of the DuPont Professional Products insecticide portfolio in 2012
  • The ability to deliver solutions and help improve the lives of millions of people around the world 
 
As part of its new visual identity, Syngenta also developed new product logos using clean and bright colors to capture the spirit of freshness and professional cleanliness, the company said. 
 
“Our products, expertise and leadership will help PMPs address pest challenges quickly and effectively,” said Dave Ravel, head of sales for Syngenta Turf & Landscape in North America. “We are committed to delivering innovative pest control solutions and support services to help PMPs succeed in delivering a pest-free environment so their customers can live their lives uninterrupted.”
 
For information about Syngenta Professional Pest Management, visit www.SyngentaPMP.com.
 

Top news

More Mazdas Recalled Due to Spider Problem

The latest recall involves 42,000 Mazda6 midsize sedans from the 2010-12 model years, and equipped with the 2.5-liter, four-cylinder engine.

Photos: Bed Bugs vs. Bat Bugs

Additional photos from Dr. Michael Potter for the August PCT feature 'Holy Cow...Bat Bugs and Bird Bugs.'

Win a Copy of the New PCT Commercial Pest Management Book

Enter your name for a chance to win a copy of this new industry resource focused on treating a variety of commercial accounts.

Allgood Announces Corporate Promotions; Acquisition of Rich Exterminators

The company’s promotions are part of its strategic growth plans. Rich Exterminators is a Lawrenceville, Ga.-based company founded by Howard Rich in 1989.

A Look at Bed Bug Look-Alikes

The IPM Institute of North America has a review of five commonly encountered pests, including bat bugs (pictured), that can be misidentified as bed bugs.