TUCSON, Ariz. - Truly Nolen reports the number of customers who used its web-based buying system more than tripled from 2010 to 2011, and doubled again in 2012.

The company said it expects this trend to continue as it launches a redesigned version of its online buying website in early 2013.

"We're taking our e-commerce to the next level on tablets and other mobile devices," said Michelle Nolen Senner, director of marketing and advertising. "While the system behind the scenes is quite sophisticated, we're working to make sure customers' online buying experience is as seamless as possible."

The new system will allow Truly Nolen to respond to customers more quickly and efficiently, and will guide customers through the best solution to eradicate a particular pest problem, the company said.

“We’ll have answers to basic questions before we even step into a home, such as if they have any children or pets, what type of foliage is near the house and where exactly is the problem,” Senner said. “By the time customers call us, they are looking for quick solutions and with this information, we’ll be able to provide that.” 

Learn more about the company at trulynolen.com.