READING, PA. — In a move that surprised many in the pest management industry, on Jan. 24, Rentokil Initial, London, said it had agreed to buy J.C. Ehrlich Co. for $141.8 million in cash “to help strengthen its position in the North American market,” according to a statement. The acquisition includes both the J.C. Ehrlich Co. and Ehrlich Distribution. The combined organization will model its future growth on Ehrlich’s existing service and distribution businesses, the company said.
Rentokil Initial is one of the largest business services companies in the world, operating in Europe, North America, Asia Pacific and Africa. The company has 90,000 employees who provide a range of support services in more than 40 countries. Services include pest control; tropical plant, hygiene and facilities services; electronic security; and parcels delivery.
J.C. Ehrlich, based in Reading, Pa., has 1,200 employees, and is the largest independently owned pest control company in the United States and the fourth largest U.S. pest control company overall, based on 2004 revenues, according to the 2005 PCT Top 100 list. Founded in 1928, J.C. Ehrlich provides pest control, termite control, bioremediation, vegetation management and bird control. The company operates 42 offices in seven Mid-Atlantic states.
The newly expanded organization will be a platform for Rentokil Initial to develop its position in the North American pest control market, Rentokil said. Victor Hammel, president of J.C. Ehrlich and great-grandson of the company’s founder, will assume the role of CEO of the combined pest control operations, which will be based at J.C. Ehrlich’s existing headquarters in Reading. Kevin Ward, president of Rentokil Initial’s pest control operations in North America, will join the combined organization’s senior management team. Several new positions are expected to be created as a result of the agreement, company officials said.
“This transaction is a major development in our global pest control strategy and significantly improves our scale and opportunity in this attractive market,” said Rentokil Chief Executive Doug Flynn.
In 2005, Ehrlich had total revenues of $124 million, with $108.2 million generated from its pest control operation. J.C. Ehrlich’s Lynn Gerlach told PCT the remaining $16 million was generated by the company’s distribution arm, Ehrlich Distribution.
“We are excited about this new chapter in Ehrlich history,” said Victor Hammel. “Our relationship with Rentokil Initial will be beneficial for both companies. Rentokil Initial has a reputation for quality that is very similar to ours, and we believe there is a great deal we can learn from each other. Over the next few months, we’ll consider how to meld the best practices from each organization so we can better serve our residential and commercial customers.”
J.C Ehrlich Co-Owner Bobby Hammel, who also will remain with the company, said Ehrlich chose to consider an offer from Rentokil Initial because “they respected the culture we’ve cultivated over the past 78 years and wanted us to continue doing business the way we always have. The future well being of our coworkers is of the utmost importance to us, and we feel that this expanded organization will offer them many new opportunities.”
Rentokil Initial’s North American pest control operations, with revenues in 2005 of about $26 million, are currently focused on commercial customers in complementary geographic regions. The combined business will provide Rentokil Initial with a platform for further growth, building on both companies’ strong customer service ethos and technological innovation, company officials reported.
The agreement, which is subject to confirmation of Ehrlich’s financial results for the year ending Dec. 31, 2005, and on the conclusion of the waiting period under Hart Scott Rodino Antitrust Improvements Act of 1976, is expected to close before the end of the first quarter.
For additional information relating to the sale, visit www.pctonline.com.
Resurgence of bed bugs, cockroaches takes center stage at Purdue conference
WEST LAFAYETTE, IND. — This year marked the 70th anniversary of the Purdue Pest Management Conference, a milestone that caused many attendees to reflect on the pest control industry’s storied past. Ironically, two of the industry’s earliest nemeses — bed bugs and cockroaches — recently have re-emerged as two of the industry’s most challenging present-day pests. These two pests were a major focus of this year’s conference.
Univar’s Jim Delaney provided a review of new technologies in pest management — chemicals and equipment. Delaney noted that this is an interesting time for new product developments as manufacturers continue introducing new products and reformulating existing products, while more and more generic products are entering the marketplace.
Noted industry consultant Austin Frishman of AMF Pest Management Consulting, Boca Raton, Fla., provided a historical overview of the industry, much of which has been recorded in Robert Snetsinger’s “The Ratcatcher’s Child.” Frishman also looked to the future by outlining seven challenges facing the industry:
1) Foreign pests — Increased foreign travel is bringing in pests from other countries and taking our pests to other countries.
2) Total loss of pesticides (due to regulatory decisions).
3) Continuing consolidation on the PCO level — Fewer small owner/operators.
4) Landscaping industry — Pest control companies looking to enter the lawn and landscape business should be prepared for a fight from landscape contractors, Frishman said.
5) Hiring new employees — “We still don’t do a good job getting good, young people interested in our industry,” Frishman said.
6) Technology from two standpoints: How do you introduce it in your company?; and, How not to get sued when DNA analysis could implicate you (e.g., DNA shows that cockroaches originated from one of your accounts).
7) How you shift to survive — Which new services are a smart and profitable fit for your company.
New NPMA Staff Entomologist Kathy Heinsohn and Cooper Pest Solutions’ Technical Director Rick Cooper both gave comprehensive bed bug presentations. Heinsohn focused on the biology and behavior of bed bugs. Heinsohn also provided a historical review of bed bugs, noting that the WWII advent of DDT and malathion nearly wiped out bed bugs completely, but this left a 30- to 40-year research gap.
Cooper expanded on this thought about a lack of bed bug research, noting that “we have more questions than answers about bed bugs.” Cooper noted that the industry has two approaches to bed bug control: 1) “hunt and peck”; and 2) “island hopping.”
The hunt and peck approach involves “tearing apart” a room completely and finding and eliminating every bed bug. Island hopping, on the other hand, involves targeting inspections and treatments to areas where people sleep. In other words, eliminate the majority of the bugs that feed on the host (people). In Cooper’s experience, the latter approach has worked better. The major problem with the hunt and peck method is that it requires significant man hours and the end result is that bed bugs will still not be entirely eliminated — meaning follow-up treatments will be likely. Island hopping also will require follow-up services, but it is less intrusive and solves the immediate threat.
Cooper also gave a presentation titled “Cockroaches: Down But Not Out.”
Purdue’s Gary Bennett reported about 800 people attended this year’s conference, representing 35 states and five foreign countries.
Sponsors of this year’s events included: BASF Professional Pest Control; Bayer Environmental Science; Bell Laboratories; FMC Corporation; Indiana Pest Management Association; PCT Magazine; Pest Control Magazine; Syngenta Professional Products, Univar USA; and Zoecon Professional Products.
Sponsors of speaker sessions included: Action Pest Control; Batzner Pest Management; Dow AgroSciences; Forshaw Distribution; Holper Pest & Animal Solutions; Insect Technologies; the National Pest Management Association; Orkin Pest Control; Rose Pest Solutions; Southern Mill Creek Products of Ohio; Sprague Pest Solutions; Steritech; Terminix; Univar USA; McCloud Services; and Western Pest Services.
Tense political climate could shift focus to environmental issues, NPMA says
FAIRFAX, VA. — With many incumbent U.S. senators and representatives involved in tight election campaigns, environmental issues, including pesticide use, could become hot issues on Capitol Hill, according to Bob Rosenberg, senior vice president, National Pest Management Association.
In addition, a number of important pesticide issues are pending on state and national levels. That means NPMA’s Legislative Day, scheduled for Feb. 27-28 in Arlington, Va., has added significance. “This is an election year and environmental issues play better in election years, especially in election years when people feel their seats might be threatened,” he said. “There’s probably not an incumbent that is not profoundly worried about his or her seat and that sometimes leads them to do things that they would not otherwise do.”
An issue “on the radar” of many pest management professionals is the 2005 re-introduction of the School Environment Protection Act 2005 (SEPA), Rosenberg said. SEPA was first introduced in November 1999 in both the U.S. Senate and House. Throughout the years, the bill underwent several changes. In 2001, NPMA and others, including environmental and public interest groups, agreed upon a SEPA version that was more “industry friendly.” This version of SEPA was ultimately defeated in a congressional committee in 2001.
In 2005, the Journal of the American Medical Association (JAMA) contained an article critical of pesticide use in schools, which drew criticism from NPMA and others for the authors’ methodology and conclusions. However, this article re-ignited this issue and a SEPA version was re-introduced in the U.S. Senate by Frank Lautenberg (D-NJ) on Sept. 7, 2005 (S.1619). SEPA had already been introduced in the U.S. House by Representative Rush Holt (D-NJ) on Jan. 4, 2005 (H.R. 110).
Of particular concern for the pest control industry is that this SEPA version is not the “industry friendly” one negotiated by NPMA and others in 2001, yet anti-pesticide activists are claiming that it has various industry support.
“I think the environmental community has a winner this time because the authors of the JAMA article were employed by CDC and EPA and NHIS,” Rosenberg said. “They think it is credible and is the basis for significant changes in the law about the use of pesticides around children and around schools.”
Thus, a goal of this year’s Legislative Day will be to educate legislators about pesticide use in schools and to make them aware of pending or forthcoming school pesticide legislation.
Another important issue at Legislative Day deals with proposed changes to the Endangered Species Act (ESA), which was passed in 1973. Numerous lawsuits have risen from this act, which, in some cases, have resulted in PCOs not being able to use pesticides in wide swaths of land because the areas are critical habitats of endangered species. In 2004, the House passed HR 3824: The Threatened and Endangered Species Recovery Act (TESRA), which includes a section related to pesticide use — Section 20. According to the proposed amendment, this would make it easier for PCOs to apply pesticides and “not be at risk of violating one environmental law (ESA) while complying with another (FIFRA) during implementation of the 2004 rule adopted to remedy the alleged three-decade-long non-compliance by federal agencies.” This legislation passed in the House but has been stalled in the Senate.
An important business-related bill is H.R. 525, the Small Business Health Fairness Act of 2005. H.R. 525, which was introduced as legislation for making health insurance more available to small business, was passed by the Senate.
Legislative Day attendees also will continue to drum up support for the Pest Management and Fire Suppression Flexibility Act. The legislation is aimed at resolving the ongoing conflict between the Clean Water Act (CWA) and the Federal Insecticide Fungicide and Rodenticide Act (FIFRA) — which both were enacted in 1972. NPMA Manager of Government Affairs Gene Harrington told PCT that attendees at last year’s Legislative Day “got the ball rolling” on this issue, noting that at the time there was only one potential sponsor of this legislation. Now, Harrington reports that this legislation has more then 70 sponsors in the House and more than a dozen in the Senate. Harrington also noted that there are a number of hot issues at the state level. For a review of these issues, visit www.pctonline.com.
— Brad Harbison
Middleton acquires Pest
Environmental, Paragon
Termite & Pest Management
ORLANDO, FLA. — Sunair Services Corporation, through its wholly owned subsidiary Middleton Pest Control, announced in December that it had acquired two Florida-based pest management firms: Pest Environmental, Brooksville, and Paragon Termite & Pest Management, Port St. Lucie.
Pest Environmental has $5 million in annualized revenue.
“The acquisition of Pest Environmental adds a critical geographical component for our Central Florida operations,” said John Hayes, CEO of Sunair Services Corporation. “The synergies of operations and personnel we gain with Pest Environmental will propel us even higher up in the top 15 companies in the pest control industry.”
Keith Brooker, president and owner of Paragon, will join Middleton as a sales consultant and help build the commercial and residential pre-construction termite treatment business. The Tullius Company represented and acted as exclusive financial advisor to Paragon.
Bayer ES announces ‘Innovations in Pest Management’ seminar tour
RESEARCH TRIANGLE PARK, N.C. — Bayer ES announced that it has once again teamed up with Dr. Austin Frishman for another coast-to-coast seminar tour.
Frishman will be joined by Bayer’s Joe Barile, board certified entomologist, for “Innovations in Pest Management,” a national seminar series specifically designed for termite and general insect control.
Attendees will receive CEUs, and the seminars will run from March 7 through May 18 in 20 cities across the United States. “We’re excited to partner with Dr. Frishman again and to provide PMPs with another great opportunity for face-to-face training with such respected leaders in the pest control industry,” says Gordon Morrison, Maxforce business manager at Bayer ES. “These modern training programs are part of the Backed by Bayer promise and will help professionals prepare for the future of pest management.”
Frishman’s presentation will discuss tips for effective termite and general insect control, as well as the best treatment strategies using baits and various other techniques. Barile will highlight a variety of different topics tailored for each geographic region to better equip professionals with the expertise required to satisfy today’s demanding customers.
In addition, Bayer will unveil the TLC Residential Sales Aid, the latest tool to help pest management professionals sell more residential service.
The seminars will be held from 5:30 to 9:30 p.m. The registration fee is $25 per person, and attendees will receive dinner, CEUs and a special gift from Bayer.
To request a registration form and find out how many CEUs will be awarded at each location, contact your local Bayer representative, visit BayerProCentral.com or call 302/658-8223.
Space is limited and available on a first come, first served basis.
Cities on the tour include Miami; Tampa; Birmingham; Houston; Oklahoma City; Dallas; Tidewater, Va.; Charlotte; Nashville; Minneapolis; St. Louis; Seattle; San Francisco; Dayton, Ohio; Cleveland; Philadelphia; Westchester, N.Y.; Las Vegas; Phoenix; and Los Angeles. For a list of dates and specific locations, see “DateBook” on page 19 or visit www.pctonline.com/events.
Central Garden & Pet
acquires Farnam Companies
WALNUT CREEK, CALIF. — Central Garden & Pet Company in January announced it agreed to acquire the stock of Farnam Companies for approximately $287 million, plus $4 million for the purchase of related property.
Based in Phoenix, Ariz., Farnam includes a pest control division and features such well known product lines as EZ Trap, Trap-A-Jack and Just One Bite.
“The strategic acquisition of Farnam and its extensive portfolio of highly efficacious animal health care products propels Central into the leadership position in the equine marketplace, and provides us with a significantly stronger presence in the broader animal health care industry,” said Glenn Novotny, president and chief executive officer. “Farnam and Wellmark International, Central’s wholly owned subsidiary, will combine to form a new, industry leading animal health strategic business unit. The mission of the new strategic business unit is to launch new, innovative products that, we believe, will further enhance our leadership position in active ingredient based products and technologies for animal health.”
In its fiscal year ending Nov. 30, Farnam generated net sales of about $160 million. The acquisition is expected to be earnings neutral for fiscal 2006. The transaction is expected to close in Central’s second fiscal quarter ending March 2006 and is subject to satisfaction of regulatory requirements and other customary closing conditions.
Charles Duff, Farnam’s chairman of the board, stated, “I am delighted that Central Garden will be acquiring Farnam. Central’s markets, business operations and corporate culture are very compatible with those of Farnam, and we foresee a fast, seamless integration producing significant economic benefits for the combined companies. Equally important, we anticipate that the combination of these two fine companies will provide significant benefits to consumers and exciting opportunities for our channel partners in the future.”
GPCA Winter
Conference wrap-up
NORCROSS, GA. — The Georgia Pest Control Association’s Winter Conference, held Jan. 10-12 at the University of Georgia, Athens, Ga., was one of the association’s largest ever.
“Our Golden Jubilee conference was success from several perspectives,” said Ashley Kiefer, GPCA president. “Executive Director Valera Jessee and Assistant Director Connie Rogers and the entire GPCA staff have conscientiously attended to every detail.”
Nationally known speakers including Dr. Mike Potter, Dr. Jerome Goddard, Dr. Nancy Hinkle and Dr. Byron Reid headlined the event, presenting topics approved for recertification hours.
The association, celebrating its 50th annual conference, recognized several members as part of the event, including Cal Stephenson Sr. and Bill Blasingame Sr. as the honorary co-chairmen of the conference. Stephenson and Blasingame were integral to the forming of the industry in providing quality products and regulatory and educational services to applicators.
The semi-annual GPCA-sponsored Leadership Program graduated 17 individuals who completed their one year leadership training course. These members have all committed to serve on committees and as officers as needed in the future. “This program builds the foundation for a strong GPCA,” Jessee said. “The difficulty of finding officers and committee members for the Association does not exist because of the Leadership Training Program.”
Leadership class graduates included:
• James Bass, Allgood Pest Solutions
• Scott Eubanks, Northwest Exterminating
• David Gagliano, Arrow Exterminators
• David Garland, Garland Services
• Robert Grizzard, T.Y. Gibson Pest Control
• Richard Isdell, A&R Exterminating
• Brad Leggett, Allgood Pest Solutions
• Randy Martin, Home Tec Exterminating
• Jeff Minchew, Peachtree Pest Control
• Shay Runion, Dow AgroSciences
• Bill Strickland, Southeastern Exterminating
• Whitt Tindol, Allgood Pest Solutions
• Chip Tovey, Cook’s Pest Control
• Ted Veitch, Cook’s Pest Control
• Mark Wyrosdick, Cook’s Pest Control
The next GPCA Annual Winter Conference is scheduled for Jan. 9-11, 2007.
Minorities in Pest
Management officially
recognized by NPMA
FAIRFAX, VA. — Minorities in Pest Management (MPM) was officially formed and recognized by the National Pest Management Association during a meeting on Dec. 16.
Genma Stringer Holmes, Holmes Pest Control, Hermitage, Tenn., who helped form the group, was elected chair of the group.
NPMA Executive Vice President Rob Lederer welcomed this new group and shared some of the past history of NPMA as well as future goals for the association.
Members agreed to stay focused on their mission to help minority PCOs grow their businesses.
Others present at the meeting included: Robert Dixon, Dixon Termite and Pest Control; Richard Diggs, Alexandria Pest Control; Lennie Carter, Carter’s Termite and Pest Control; Darrell Garner, Grand Central Exterminating; and Cleveland Dixon, Holiday Pest Control.
FMC Software Solutions hosts conference for
SmartBiz customers
PHILADELPHIA — FMC Corporation announced the completion of the 5th Annual SmartBiz Customer Conference, one of several training opportunities FMC Software Solutions offers customers. SmartBiz is an advanced software product designed to help pest management professionals increase profitability for their entire operation, the company says.
The three-day intensive training seminar was held in Scottsdale, Ariz., Dec. 7-9. Training classes were offered for novice and advanced users, with a special business track for owners as well. The 2005 conference had two keynote speakers and six guest workshop presenters. “There is nothing better than hearing from your own peers about how to improve your business and better utilize your software,” said Josh Brown of Georgia’s Any Pest. “I really like how FMC gets the industry involved in this type of training.”
Some of the workshop training units included great customer service, re-routing with mapping, growing your business, cash flow and collections, customer Web access and Sentricon tracking. Eric Ruden, vice president of Northwest Exterminating of Tucson, Ariz., spoke about the growth opportunities made possible by the mapping and optimization capabilities of SmartBiz.
Northwest Exterminating service technicians once serviced five to nine stops per day; now technicians service 12 to 16 stops in the same amount of time, according to Ruden.
Matt Robinson, operations manager of Software Solutions Center said, “Our attendees included business owners and operators not only learning about SmartBiz, but also discussing and sharing the keys to running a successful pest management operation.”
HomeTeam Pest Defense
acquires firm
ALBUQUERQUE, N.M. — HomeTeam Pest Defense, Dallas, Texas, acquired Alliance Pest Management Services, Albuquerque, N.M.
Founded in 1995 by Alan Feuer, Alliance provides both residential and commercial pest control services, as well as termite control services. The company services the counties of Bernalillo, Sandoval, Valencia, Torrance and Los Alamos.
The Tullius Company represented Home-Team Pest Defense in the transaction. Terms were not disclosed.
HUD reauthorizes pretreat forms NPCA-99a and
NPCA-99b until 2008
FAIRFAX, VA. — The Federal Housing Administration of the Department of Housing and Urban Development announced that the pretreat forms NPCA-99a and NPCA-99b have been reauthorized by the federal government.
All forms required by the government have expiration dates and the NPCA-99a and NPCA-99b authorization expired Oct. 31, 2005. Other than the new expiration date of Nov. 30, 2008, no content changes have been made to the format of the pretreat forms.
The new forms are still called “NPCA” forms and NPMA recommends its members use their current stock until supplies are depleted — HUD will not exchange unused stock for new forms. Some loan processors and underwriters may require the use of the new form when they become available.
The forms with the new expiration date may be purchased through NPMA’s Resource Center by calling 703/352-6762 or e-mailing Andy Architect at aarchitect@pestworld.org. Questions about the re-authorization may be directed to Greg Baumann at gbaumann@pestworld.org.
Truly Nolen book offers look into life of entrepreneur
NAPLES, FLA. — Truly David Nolen is a man who believes in following a passion. Nolen followed his passion, building one of the nation’s largest family-owned pest control companies — a company that bears his name. Nolen tells his story in “Truly Original,” a newly released biography that offers a look at the man behind Truly Nolen of America and its iconic yellow, tails-and-ears mouse cars.
“Truly Original,” shows a man shaped by a bout with polio that left him in an iron lung, as well as the influence of a father obsessed with customer service, and how flying over Central and South America inspired him to franchise his business in 38 countries. The biography shows how Nolen grew his business from a $5,000 shoestring budget in 1955 into a coast-to-coast company that netted $72 million in revenues in 2004. The book also examines how Nolen lived his philosophies — nicknamed “Trulyisms.”
“What you know the most about is what will interest you the most and, in turn, will lead to happiness in work and success as defined by each person,” is a “Trulyism” that Nolen has lived from his youngest days.
A man with a wide independent streak, Nolen takes readers along when he, as a 16-year-old, and a 13-year-old friend, sailed from Miami to Baltimore, making headlines in the “Baltimore Sun.” He also tells how he made it through his bar mitzvah at age 68.
Nolen said friends have long encouraged him to write a book about his life. One was Brian Perrochet, who edited the book. The other was co-author Fielding Epstein, whom Nolen met when he personally followed up on a sales call to Epstein’s office, the Cleveland Clinic at Naples.
“Truly Original” doesn’t shy away from the hard times or setbacks in life, instead presenting them as learning experiences. Nolen is equally up front about his future. Chapter 17, “Truly Nolen After Truly,” lays out his succession plans for his company.
Written by Nolen and Epstein, chief administrator of the Cleveland Clinic in Naples, “Truly Original” is published by Collage Books. The book can be ordered from the PCT Bookstore at www/pctonline.com/store.
Bill Lewis named head
of Arysta LifeScience
North America
TOKYO — William (Bill) M. Lewis has been named Business Unit Head of Arysta LifeScience North America. Lewis will report to Chris Richards, Arysta LifeScience president and CEO, and replaces Elin D. Miller.
“Bill brings extensive industry experience and has demonstrated his ability to deliver business results,” said Arysta LifeScience President and CEO Chris Richards.
Lewis joins Arysta LifeScience from Syngenta Crop Protection, where he was vice president of Professional Products and Regional Business for NAFTA and was responsible for the profit and loss of five non-Ag businesses in the U.S. and the businesses in Canada and Mexico.
“Under Elin Miller’s leadership, our North America business has grown even faster than our targets,” said Richards. “We greatly appreciate her contributions to the company as well as her efforts in relocating the North America headquarters from San Francisco to our new location in Cary, N.C.” Miller will be assisting Lewis in his transition.
McCloud announces dates for 2006 pest seminar
HOFFMAN ESTATES, ILL. — The Food Industry Seminar, organized by McCloud Services with the help of internationally recognized pest management professionals, is a seminar created to assist personnel working in and around the food industry. Providing information on new regulations, ways to reduce product contamination, and increasing customer satisfaction, are just a few of the objectives of the seminar. One of McCloud’s goals is to provide the knowledge and information necessary to meet federal, state, and industry requirements in order to exceed inspection standards in all sanitation audits.
For additional information regarding available educational credits, registration fees and hotel accommodations, visit www.pestseminar.com. Or, call seminar coordinator Lisa Mata at 847/944-9550. E-mail her at contact@mccloudservices.com.
2006 scholarship to benefit Professional Women
in Pest Management
FAIRFAX, VA. — An NPMA affiliate group, Professional Women in Pest Management (PWIPM), announced its 2006 scholarship. This scholarship is awarded to at least one female interested in advancing or securing a career in the pest management industry. The scholarship may be used by the recipient to defer costs related to advancing her education and/or career in the pest management industry. The scholarship recipient will be awarded a minimum of $1,000 plus $500 towards travel expenses to attend NPMA PestWorld 2006, Oct. 25-28 in Grapevine, Texas. The scholarship will be formally announced and awarded at the PWIPM reception on Oct. 26 at PestWorld 2006.
The submission deadline is May 31. There are several requirements and documents that need to be sent to NPMA to qualify for the scholarship. For more information, contact Dominique Stumpf at dstumpf@pestworld.org. The recipient will be notified by Aug. 15.
New Customer Catcher cards available
ST. LOUIS, MO. — Pest management professionals now have a new tool to attract customers. A postcard program called “Customer Catcher,” is now offered by Compelling Communications.
Created to help pest control firms attract new customers, the program includes 12 full-color postcard design choices developed exclusively for the pest control industry. The reverse side of the card will be customized with a company’s message and offer at no extra charge.
“These eye-catching cards are sure to catch attention and they are affordable — as low as $.13 each. Mailing services are available if needed,” said Compelling Communications’ June Van Klaveren. “Postcards are one of the most effective and affordable tools in a pest control company’s marketing toolbox.”
Purchase the cards at www.compelcom.com or by calling 800/779-0067. E-mail Van Klaveren at june@compelcom.com.
Explore the February 2006 Issue
Check out more from this issue and find your next story to read.