10 Things to Know About How Homeowners Choose Pest Control Companies

1. Speed matters most.

Over half of homeowners decide on a pest control provider within four hours of reaching out. Automated tools that respond, book treatments, and answer questions help convert more leads into paying customers.

2. Be the convenient option.

70% of homeowners want multiple communication options. By offering phone, text, chat, and email, you make it easy for them to choose your business.

3. First impressions happen online.

A website alone isn’t enough. Homeowners check reviews, social media, and your Google Business Profile before reaching out. A strong digital presence builds trust and improves search visibility.

4. Reviews are the new “word-of-mouth.”

64% of homeowners only consider companies with four-star reviews or higher. Actively building positive reviews creates instant credibility.

5. Provide value before they buy.

Not every visitor is ready to book yet. Sharing helpful information positions your business as the local expert and keeps your business top of mind.

6. Consistency builds confidence.

When marketing and operations aren’t aligned, customers notice. Integrating your marketing with your CRM and/or FSM creates a seamless experience and clearer view of revenue.

7. Most homeowners still think pest control is one-and-done.

Recurring services drive 85% of industry revenue, yet only about 10–14% of homeowners subscribe. Companies that promote year-round protection build stronger relationships and steadier growth.

8. Quality beats quantity.

Focus marketing on your best-fit neighborhoods and services. Smarter targeting brings in the right customers, not just more leads.

9. Use video to stand out.

Nearly half of homeowners hesitate to contact a business without video. Video introduces your company and builds trust with potential customers.

10. Trust is built before the first visit.

Every touchpoint, from your website, reviews and response time, shapes perception. With the right marketing working together, you win more than the treatment, you win the recurring customer.

Homeowner expectations are changing fast, and that’s good news! Companies that adapt to homeowner preferences drive revenue, retention and long-term growth. Scorpion helps pest control operations get found and stand out online, respond faster, and maximize revenue.

Download the full State of Pest Control Marketing Report to learn more at: scorpion.co/pest-report.