30 Years Later: Sentricon® and the Business of Termite Control

Today, the Sentricon^® system has successfully treated millions of termite infestations, and continues to deliver total colony elimination without the time, expense and labor required for liquids or foams. That’s why CSSs across the country rely on the Sentricon system — even when they’re facing the dreaded Formosan termite.

“During my first 12 years or so of doing termite work, we just never saw Formosans,” says Jeremy Logsdon, Preventive Pest Control, Houston, Texas. “Then, about eight years ago, we started seeing a few, then a few more, mainly in the coastal areas. And then every year after, they moved farther inland; now they’re downtown, they’re in north Houston, basically in every area that we service.”

“At first, we were doing in-ground stations and foaming aerial cartons,” Logsdon says. “But once we had some experience with Sentricon and saw how it worked, we quit foaming and started using the different formulations of Recruit AG, because we felt like it gave a more thorough elimination.”

Hunter Ford, president of Atlantic Pest and Termite Control, Inc., Charleston, South Carolina, says his success with Sentricon gives him and his technicians the confidence to walk into any situation and know they have an answer, even for the most fearsome Formosan infestations.

“I haven’t had a single re-emergence after treatment with the Recruit AG stations,” Ford says. “That’s peace of mind for our customers and for me personally, and it’s a huge benefit for the business. Plus, using Recruit AG is a lot more cost-effective than standard liquid treatments, it’s less labor-intensive, and it’s easier on the employees.”

“I have no doubts whatsoever about the product,” Ford says. “I can talk to that customer, let them know what to expect, and as we go through that process, what happens is exactly what I told them would happen. I’ve just seen Recruit AG work too many times; I believe in it.”

BUSINESS-BUILDING BENEFITS. But efficacy is only one of the benefits Sentricon offers CSSs and their customers. The annual monitoring requirements, ease of installation and cash flow-friendly business model have helped cement the position of Sentricon as the leading termite treatment in the United States, and have helped CSSs build their businesses as well as their own brands.

“Being able to offer customers a one-time treatment, without hitting them every five years with a big re-treatment cost, that’s done a lot for us,” Ford says. “And I think it’s key that customers can see the product work; they can see the stations, they see our technicians coming in to check them, they see that they’re getting something for the money. That has a lot of value.”

Kevin Sherrill, Sherrill Pest Control, Manchester, Tennessee, says the easy installation process has helped his firm maximize the productivity of every technician, and get closer to the universal technician model.

“Everyone on our team can install Sentricon,” Sherrill says. “And that means we’re not getting bogged down during peak servicing hours with time-consuming tasks like sending out specialists and drilling around homes.”

For HTP Termite & Pest Control, Huntington, Tennessee, Sentricon helps create more customer touchpoints and helps keep HTP top-of-mind as a one-stop pest control company. “Sentricon has helped us with retention rates because we’re able to be at the home a little more often,” says Todd Simpson, HTP owner. “We can contact our customers through renewals, and we can bundle it with other pest control to add more value each time we do stop at the home.”

Still, at the end of the day, customers want to see their termite problem disappearing, Logsdon says. And that, he says, is where the Sentricon system excels.

“Customers see termites coming through the walls or swarming around lights, and they get understandably anxious,” Logsdon says. “We’ll get them set up with the Recruit AG stations on the spot. We want the termites feeding on that bait right away, because once they start eating, it’s just a matter of time before the colony is eliminated.”

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