A New Profit Opportunity?

As PCOs continue to look for new markets to branch out into in an effort to broaden the range of consumer services they are able to provide, there may be one profitable area they have yet to investigate. Thanks to Wolman Wood Care Products, a leading manufacturer of stains, water repellents, cleaners, finishes and preservatives for exterior wood, PCOs can take advantage of a new, free training program that can allow them to earn extra income as certified wood care specialists. The program educates and trains pest control specialists, landscape operators and persons engaged in the home-building and remodeling trades for full-time, part-time or seasonal work restoring and beautifying decks, siding, wood roofs, docks, gazebos and fences in their local communities.

Exterior wood care can be an excellent add-on service for pest control operators because the field offers a large potential market and high profits with a minimal investment in training and equipment. All it takes to get into the field is a power washer, sprayer, and reliable finishing and restoration products. Furthermore, there's a great opportunity for repeat business and referrals, since most customers can be set up on comprehensive two- to four-year maintenance programs for cleaning and maintaining decks, fences and siding. "This is a natural for pest control specialists who already have the equipment needed and have established a trusted relationship with homeowners in a given community," said Debra Fedasiuk, public relations manager for Wolman Wood Care Products.

Wolman's new 70-page training manual and video describes the complete wood restoration process and provides tips on setting up and maintaining a successful exterior wood care business. Along with the manual is a test that professionals take to become a certified Wolman con-tractor. Certified professionals receive a diploma and are entitled to special promotional materials such as ad slicks, newspaper press releases, information on how to price jobs, a subscription to The Wolman Contractor quarterly newsletter, full technical support and special prizes and awards.

For further information about the Wolman Certified Contractor Program call 412/227-2427 or write to 1850 Koppers Building, 436 Seventh Ave., Pittsburgh PA 15219.