ATLANTA - Kevin Hudson, an Associate Certified Entomologist for Advanced Services, has published the book “Just Ask: A Practical Sales Guide for Pest Control Professionals.” It is available for $5.99 at BarnesAndNoble.com.
“Just Ask” is a guide to help pest control professionals close sales and increase retention. Topics include the seven common steps of the sales process; behavior styles; customer communication; and how to read body language.
“I’m the sales director here at Advanced Services, and we are always trying to come up with new ways to teach and coach our employees,” Hudson said. “There are a lot of sales resources out there, but none of them are industry-specific to pest control. So, I decided I would write something myself. It’s not difficult to read. It’s only about 50 pages, and I just hope it helps others in the industry.”
In the book, Hudson discusses the “chameleon approach” to sales, a term he coined.
“The chameleon approach is all about adapting,” he said. “I tell our sales team thaeed to be like chameleons and change or adapt to the environment we are in and the person we are talking to.”