AMVAC announced the launch of its new customer-facing website, www.amvac-chemical.com. The design includes a robust search function for agricultural and environmental protection products, retailers and field representatives, as well as marketing and sales campaigns and product promotions.
“With more than 50 percent of traffic coming from mobile devices, we wanted a better user experience for our retailers, farmers and other professionals who rely on our products,” said Neil DeStefano, director, portfolio and marketing/eCommunication management at AMVAC.
Market pages for agriculture, pest and vector control, turf and application technology provide product information, how to purchase products, news and promotions. Product search functions are specifically tailored to each market, which allows users to find products by region and category or by crop and insect. Product pages also feature access to labels, photos, videos and other instructional materials.
Additional enhancements include ‘Find a Retailer’ and ‘Find a Field Rep’ capabilities, which generate quick links to local contact information.