AMVAC Rebrands as AMGUARD Environmental Technologies

NEWPORT BEACH, Calif. — American Vanguard Corporation (AVD) announced that AMVAC Environmental Products (AEP) — a provider of proven chemistries and low-impact solutions to the professional pest, public health, golf, lawn care and ornamental markets — is rebranding its businesses and will operate under the new name AMGUARD Environmental Technologies.

The name change reflects AMGUARD’s strategic commitment to providing a compelling portfolio of technology and innovative solutions to the markets it serves, the manufacturer says.

In addition to its recently announced strategic integration with OHP, the shift of AEP to its new AMGUARD identity is part of the company’s long-term strategy to grow and redefine its position in non-crop and highly technical markets through portfolio expansion, innovation, licensing and strategic acquisitions.

From its headquarters in Research Triangle Park, N.C., AMGUARD and its family of professional and specialty brands will leverage expanded supply chain, operations and financial management capabilities across the business to support its growth and portfolio initiatives.

The AMGUARD name — a derivative of “American Vanguard” — ties to corporate parent AVD and its 50-plus-year history of global excellence as a diversified specialty and agricultural products company focusing on crop protection, turf and ornamental markets and public health applications.

Emphasis on the word “guard” reinforces the company’s mission to help professionals protect and defend against unwanted pests, weeds, diseases and deadly public health vectors. 

Use of the phrase “Environmental Technologies” underscores the company’s commitment to being a leading provider of technology and innovation and to addressing the growing demand for low-impact professional solutions.

Eric Wintemute, chairman and CEO of American Vanguard, said, “The great opportunities that AMGUARD Environmental Technologies presents in bringing proven chemistries and low-impact professional solutions for non-crop and highly technical markets expand American Vanguard’s position as a continuing and long-term leader in technology, innovation and sustainability.”

AMGUARD will continue to leverage R&D and innovation centers within the AVD family with strong pipelines from other American Vanguard companies. AMGUARD will also collaborate with companies and universities around the world to discover and develop new technology solutions.

Said Shayne M. Wetherall, CEO of AMGUARD Environmental Technologies, “Our company’s new identity perfectly suits our strategic direction and vision, which is to be the fastest growing provider of technology and innovation in our markets. Across our AMGUARD family of professional and specialty brands, we have never been more excited about what the future holds both for our proven chemistries as well as for new technology and innovation that bring highly effective solutions with minimal impact on the environment.”