To celebrate 75 years in business, Arizona Pest Control launched a new digital collector’s project based on modern technology called NFTs.
“Our goal is to tie real-world usage to these digital collectibles and to provide a tangible service to their respective owners,” said Caleb Tennenbaum, marketing director, Arizona Pest Control, Tucson, Ariz. “Owners of these NFT collectibles will never worry about paying for pest, termite or rodent control services again.”
The collection is composed of 11 separate tokens, with four of those tokens being strictly collectibles and the other seven NFTs having real-world utility.The four collectible NFTs include the Million Dollar Roach, the $50,000 Roach, Arnold Roachenegger and Pests Playing Poker.
The Million Dollar Roach is a collectible commemorating The Million Dollar Cockroach Contest created by Arizona Pest Control in 2000.
For that promotion, the company attached barcodes to cockroaches and released them across the country, offering $1 million for the correct barcoded cockroach if it was returned to them.
The $50,000 Roach is a collectible commemorating the $50,000 Cockroach Contest created by Arizona Pest Control in 1998. The company attached barcodes to a cockroach and released it, offering $50,000 if the correct barcoded cockroach was found.
Arnold Roachenegger is a collectible commemorating “The World’s Largest Cockroach Contest” created by Arizona Pest Control in 1996. Arizona Pest Control offered cash prizes for the person who turned in the largest cockroach.
Pests Playing Poker is a collectible to commemorate the Arizona Pest Control 30- second poker commercial. The commercial features the Arizona Pest Control characters from its 15-second commercials, including Roachman, Ray the Rat, Susie the Spider, Terry the Termite, Steve the Scorpion and Anthony the Ant.
The collection also includes seven verifiable tokens on the blockchain that provide real-world utility to holders that reside within the Arizona Pest Control service area.
The collectibles are based on the animated characters in the Arizona Pest Control TV commercials.
Anthony the Ant, Steve the Scorpion and Susie the Spider all provide their owners with a complimentary general pest control service (every other month).
Terry the Termite is a verifiable token that provides complimentary termite control services. Wendy the Wasp is a verifiable token that provides free bee and wasp control for the holder of the verifiable token.
Ray the Rat is verifiable for complimentary rodent control services (mice and rats). Roachman is a verifiable token for complimentary pest control services, termite control, rodent control (mice and rats) and bee/wasp control services.
Tennenbaum added, “I wanted us to be the first pest control company to enter the NFT space, but I wanted to make sure the collection had real-world utility. Once a user purchases one of our utility NFTs, they get access to an unlockable item, which allows them to claim their service from us.
“The blockchain is going to transform many industries over the next three years and the pest control industry is no exception. I encourage other PCOs to get involved and learn about the possibilities with the blockchain. The implications of the blockchain are greater or equal to that of the printing press.”
The entire Arizona Pest Control NFT collection can be viewed on OpenSea by visiting https://opensea.io/collection/arizona pestcontrol-75-years.